Intoxicated: Search engines are constantly updating their algorithms, and many old SEO methods are no longer applicable. SEOers need to be more attentive and dedicated than in the past, and they need to keep learning new methods. So, doing SEO is really not easy.
But from another perspective, the work of SEOers has become more and more valuable. The value mentioned here is not valuable to the enterprise, but valuable to more people, that is, valuable to users. This is what all website practitioners should pursue, and it is also where our sense of accomplishment lies.
After reading "10 Outdated SEO Methods", I felt that the past is past, and looking to the future, there is still a long way to go. Intoxication is summarized as follows:
1. Web design
Web design here includes visual design, interaction design and front-end development. From a design perspective, it should closely adhere to the content positioning of the website and conform to the browsing habits of the user group. The design of a DJ music site should not be lifeless, the design of an authoritative news site should not be colorful, the design of an original novel site should not be exciting... Maybe you will mention DIY sites, among other things.
The relationship between visual design and search engines: Return to the mission of search engines and satisfy users with the answers they want in any search on the first page of search results. SEO personnel can focus on these indicators: 1. Search bounce rate; 2. Page click map (Baidu heat map); 3. Year-on-year average online time;
From a front-end development perspective, this is the closest interaction between the website and search engines. Zuzui has three suggestions. 1. The code elements should be semanticized so that the code is like poetry and each label can be easily read. 2. Make reasonable use of js and nofollow, clearly interact with the spider, and tell her: what is the key content of the website and what content needs to be ranked. The remaining complex interaction codes and redundant information will be thrown into js. or other technical processing. 3. Make the web design meet the conditions for fast loading (remove redundant code, JS external integration and compression, real-time image compression, if possible, you can also reasonably structure CDN, page cache, etc., or improve website performance from the back end).
2. Content quality
The pursuit of high-quality content is not just a luxury for SEO personnel. A reliable network practitioner will have a deep understanding of this. Information data on the Internet is increasing without limit, and people's time is extremely limited. How to obtain the most valuable information within a limited time has become a problem in the industry. This is not only a news and information information website, but also covers a wide area, including video entertainment, music audio-visual, SNS, etc.
This is where the work of SEOers becomes increasingly valuable. Content creation has its own professional field, and every major website has its professional editors. SEOer has its important mission to spread the editorial results and make them known to more people. However, the content generated by editors will inevitably produce a certain degree of homogeneity in certain industries. At this time, only from the perspective of the entire site, it makes sense to add added value to the inherent content.
3. Promotion strategy
When talking about promotion strategies, let’s first go back to the essence. What is the purpose of promotion? It may be to expand brand awareness, or to expand transaction volume, or to increase the number of registered users, or to increase the number of downloads, etc. Before promotion, it is necessary to clarify the purpose of promotion in a certain period and channel. Purpose.
How to integrate SEO into the promotion strategy is a question that we SEOers must consider. When our promotion strategy for a certain period focuses on highlighting brand awareness, SEOers need to do a good job in optimizing brand keywords and brand-related keywords, and deploy relevant anchor texts in the corresponding channels covered by the strategic promotion period. Different promotion purposes require different promotion channels and promotion forms, which is in line with the diversification standards of external links. It further generates user discussions and self-propagation, making external link construction invisible. Of course, if the position of SEOer is not important enough in the company, we need to overcome more difficulties that come from outside SEO.
4. Social media
Domestic social media is becoming increasingly mature, and user activity is higher than that of ordinary websites. But social media does not mean Weibo and everyone. Wherever there are people, there is social networking. Social media optimization (SMO) intends to use the activity patterns of social media to attract specific visitors to browse website content, and integrate social media functions into the content, including: RSS feed subscription, social information, sharing buttons, user ratings and voting tools, and combine Third-party social functions such as images and videos.
Regarding the combination of SEO and SMO, Google has improved its algorithm a long time ago. On the one hand, Google obtains user behavior data from social networking sites, and on the other hand, it makes its own social product, Google+. Similarly, Baidu has also made Baidu sharing tools and a major revision of Baidu homepage to integrate user-defined navigation. We will see more social factors added to search engines, ultimately reflected in search engine index results.
Original address: http://seo.plar.cn/seo-586.html
(Editor: Chen Long) Author mikeseo's personal space