I want to make a website, and I started by learning asp, ms sqlserver, access, and html. Later, I gradually learned to operate the website. This aspect was completely explored by myself. I also read some articles on website operation on the Internet and had some discussions with my peers. Because I have to maintain personal and family survival, I can only run the website while working a full-time job. Fortunately, I am not very busy at work. But there are also a lot of things to deal with at home, so it doesn’t take long to maintain the website. I have been running a local second-hand website like this for four years. Although the website I ran was not successful, and some people think it was even a failure, some of the experiences I gained are undoubtedly valuable to friends who were trying to figure it out like me before, so I would like to share my experience.
There is 4P theory in marketing, namely: PRoduct product, price price, place channel, promotion promotion. For these four aspects, I found out the corresponding aspects in the website operation process.
First of all, prduct products correspond to the product market demand analysis, user positioning, and website functional development at the beginning of the website building. For example, the Shenglan Shenyang Tutoring Network that I am currently running was originally established based on the mutual needs of tutors and students in the Shenyang market to build a bridge between them. The users are, of course, students in Shenyang who want to find tutors and teachers who want to find students. The website function allows students and teachers to have a more comprehensive understanding, make appointments, communicate with each other through the Internet, and finally find the most suitable one for each other.
Secondly, the price corresponds to the profit method of website operation. Some websites operate for free. This method of obtaining revenue from advertising networks by obtaining a large amount of traffic requires a huge amount of traffic. The Shenyang Tutoring Network I am running now charges a small intermediary fee after the teacher is successfully matched with the student through the introduction. I think this method is completely risk-free in collecting users after providing services to them. Some people would think that it would be perfect if it was free. In fact, I have thought about it, but maintaining an efficient website requires energy and financial resources, so I really have no choice. You can only charge a certain fee, and these fees are also the economic basis to ensure that the website gets better and better.
Again, the place channel corresponds to the exposure rate of website operations, to be precise, the exposure rate of effective people. The favorite way for our small webmasters to operate the website and it is also effective is search engine optimization (SEO). If you get a good ranking in search, the website traffic will increase, and this traffic comes through keywords. This ensures the effectiveness of traffic. Therefore, the webmaster must be able to optimize the website and write soft articles. In addition, the webmaster can also cooperate with some other webmaster friends, such as friendly links, but of course it is not limited to this.
Finally, promotion corresponds to the pre-design vision of the website operation and the services of the website operators during operation. The vision of the Shenyang Tutoring Network I am running is to provide an efficient and trustworthy platform for teachers and students. From this vision, Shenglan's staff will serve our teachers and students and provide them with convenience as the criterion, and the satisfaction of students and teachers will be the end goal. When building a website, you can’t just focus on the money, otherwise you will feel tired and tired. Just like people cannot live without money, but money is not the only pursuit in life.
This is what I think is the 4p's of website operation. I know that the longer I run a website, the more I will realize how insignificant I was yesterday, discover more open ideas, and I am sure that there is more to explore on this road. If friends have suggestions for what I have written, I will seriously think about it and let us grow together through communication.
(Editor: Yang Yang) The author’s personal space for drinking and singing