With the development of the SEO trend, the era of national SEO has already arrived. Countless individuals have joined the ranks of SEO. Some have developed from related majors, and some have transformed from other industries or majors, but in the end they cannot escape from one word. Development, our purpose of doing SEO is very simple, it is for personal development, and now the skill of SEO is widely used in various Internet marketing industries, so SEOER has also become a popular position, but doing SEO for others is not always an issue. , starting your own business is still a better choice.
When talking about career planning and suggestions in the SEO industry, I analyzed the choice of SEO entrepreneurship. Building an own platform is a better development strategy. For example, many SEOERs choose to establish local portals to develop and make profits, such as so-and-so. Websites such as News Network and XX Online are relatively common local portal websites. Since I will also plan a local portal in the future, I will first briefly describe the feasibility analysis of personal SEOER in building a local portal.
1. Competitive profile analysis. Analyzing competitors in the same industry is also a very important step when we build a website. This is also a necessary stage for us to formulate website promotion strategies and development directions. For example, if the competition in the same industry is too fierce, we must either adjust the promotion strategy or switch to other sites. Competition for local portal stations cannot be ignored, especially in first-tier cities such as Beijing, Shanghai, Shenzhen and Guangzhou. In addition to the large number of such local portal stations, local media and local TV stations in these cities also They all attach great importance to the Internet as a platform, so they have established local portal platforms focusing on news and information very early. Due to their early establishment, coupled with their authority and human, material and financial resources, they have already formed a giant. The monopoly trend is out of reach for individual SEOER.
Of course, you can choose some small prefecture-level cities or county-level areas to do it. The competition in such areas is generally not very high. Although it does not cover as many people and areas as big cities, it is easier to develop and it is easier for individual SEOERs to do it. It is not difficult to get to the first place and develop, but short-term profitability is a problem.
2. Website positioning analysis. Local portals can generally be divided into several mainstream website types such as local life platforms, local news information, local industry information or local classified information platforms. For individual SEOERs, this problem can be solved by combining their actual situation and available actual resources. key factors.
3. Website traffic sources. Our website needs the support and stability of traffic in the early stage of development. It can be said that with traffic, there will be users, and there will be visibility. The same is true for local portals. More traffic from local users is needed, so our personal SEOER When building this type of site, you can start with the optimization of local words. First, analyze some related regional keywords with a certain search volume. By ranking these regional keywords, you can obtain the target traffic for searching for such regional words. I think this is not difficult for SEOs. You can also accumulate traffic by adding forums. Of course, you can also cooperate with other websites to exchange traffic.
4. Website profit analysis. You can also refer to the blog profit method. In the early stage, you will usually form an advertising alliance to obtain part of the income. After you have a certain amount of traffic and popularity, you can accept advertising, or register as a paid member. Of course, this type of form is more suitable for local industry portals. It is quite rewarding for an individual to develop a website and do a good job in advertising. If the website is doing well, for example, if the PR is high, it can also sell links. Due to the frequent updates of Google’s PR value this year, many monthly New sites can directly reach PR3 or even PR4, and there are many examples of directly going from PR0 to PR6. Therefore, for the PR that is relatively easy to obtain nowadays, local portal sites can also join this trend to obtain higher PR for linking. sell.
5. Website development direction. It may not be difficult to develop a website for a period of time, but it is difficult to say if it will develop in the long term. After all, there are too many limiting factors, such as time, funds, manpower and material resources, etc. For individual SEOER, as the website develops, To grow, there are many factors that need to be considered, such as the situation of being unprofitable for a long time, or being profitable but one person has limited energy and cannot manage it. Then at this time, it is necessary to analyze the long-term development of the website, such as finding a few reliable friends to form a team. It can be operated and developed by a team, or it can be integrated into other websites or companies for development, or it can be acquired directly.
Local portals are indeed a development direction for individuals. Currently, there are many individual SEOERs who have joined this team. Some are doing well, and some are not yet developed. Some are doing it after work, and some are doing it full-time. Considering my own actual situation and abilities, I will also develop in this area in the future. If you have experience in running a local portal site, please feel free to communicate with me. I believe that it is important to learn from the successful experiences of previous generations and learn from their failures. Resources that are useful for your own development, and everyone is welcome to communicate and discuss topics in this area.
Please indicate that the original article was reprinted from Guangzhou SEO Xiao Jun’s blog. The address of this article is: http://www.xiaojunseo.com/seo-wztg/156.html
Editor in charge: Xiao Jun’s personal space is promoted online by the author of Qiangzi