In website optimization, we can have good control over whether it is the stability of updates, the stability of external links, or the stability of the final ranking. However, we cannot control the irregular adjustments of Baidu's algorithm. Therefore, in the process of website optimization, in addition to stability, stability is also important. The overall stability of the website can reduce the losses caused by Baidu algorithm adjustments. Therefore, Shanghai Zhendao SEO experts believe that the irregular adjustments to Baidu algorithms should be dealt with from the following aspects.
1. Website content. Search engines will select the same inclusion based on the weight of the website. Generally, websites with high weight are much more likely to be included. As a webmaster, if the weight of the website is high enough, you can adopt a synchronous update method and try to include the content you copied first, otherwise such content may not be effective for Baidu. For originality, experts suggest that webmasters who are capable of originality can submit original content and improve high-quality website external links through soft articles. If you only publish original content on your own website, it will not be enough for the amount of content published every day. For sites with many sites, the effect of increasing the weight is not as great as soft article submission.
2. Website external links. With the continuous adjustment of Baidu's algorithm, webmasters can find that Baidu is constantly strengthening its management of external links to the website, and has set higher requirements for the real-time, update rate, and quality of external links. All signs indicate that Baidu is gradually strengthening the standardization of external links to websites. While webmasters are spending time on external links, they should also pay more attention to the legality, regularity, quality and other aspects of external links to improve the efficiency of external link construction. Techniques and Methods.
3. Weight and ranking. Regarding website weight and keyword ranking, Baidu relatively pays more attention to business users and enterprise users, and has more stringent requirements for individual webmasters. For webmasters currently in operation, as long as they operate the existing websites well, they can still achieve good results. For webmasters who have a large amount of website resources and human connections at their disposal, it may also become easier to operate multiple websites simultaneously. Compared with websites that have long relied on cheating methods to obtain rankings, Baidu should take action in this regard.
4. User experience and reputation. Everyone thinks that Baidu is paying more and more attention to the user experience of the website. In fact, it is only reflected in the search engine's page structure, website content popularity, website update rate, and external link indicators corresponding to the website's weight. If the user experience is simply understood as whether the website template is beautiful or not, and whether the website colors are appropriate, then the webmaster may overthink it. At least the search engines are not that smart yet. For user experience, more aspects are adopted. The measurement indicators and detection methods are realized from the perspective of technology combined with users. Whether it is handled manually or technically, in Baidu's mind, user behavior and habits will always be the first priority. As a webmaster, you must understand Baidu and Baidu's ideas from a strategic perspective.
Are you prepared to face the irregular algorithm adjustments of Baidu search engine? As an SEOer, how will you respond?
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