October 23rd was nothing more than a heavy blow to the webmaster community. Baidu updated its "hyperlink algorithm" to demote or K-site some websites. Many SEOers made comments in the webmaster forum, "My website is domian." Is it because I have been demoted if I am no longer in the first place?", "Many friendly links on the website have been blocked", "The keyword ranking of the website has dropped significantly", etc. Many of them are a kind of venting of emotions. Of course, according to the survey results of relevant personnel in the forum It is known that this time Baidu updated the algorithm, 55% of the websites
Affected, 45% of the websites were not affected. The 5899 wine buying website I am responsible for has always been ranked in the top three on the second page by Baidu. However, after Baidu updated it, the ranking suddenly dropped to beyond 100, and the number of external links also dropped. Suddenly decreased. Through this phenomenon, we analyzed the specific reasons and summarized the internal factors of this problem on the website. So as an SEOer, we cannot remain indifferent. How should we start?
After all, this update emphasizes hyperlinks, which are external links to the website, and the construction of external links to the website has indeed become a headache for webmasters. So how can we deal with it better through this update?
1. Create substantively relevant external links
The substantively relevant external links here means that when we make external links, we must do it according to the nature of the website. For example, if I am in the beverage category, then I go to some financial forums to post external links. This will undoubtedly be criticized. They were attacked by search engines, and some websites believed that Baidu-related products must have very good weight, so they wandered into Baidu Tieba every day. The URLs they posted were deleted and they didn’t even know that they were completely deleted. When I encountered this Updates will definitely suffer, so here we have to publish external links with purpose. As shown in the picture below, it is a screenshot of a wine-related forum. First, determine whether the posts in this forum will be deleted, and then see if Baidu can include it. Secondly, It depends on whether it can be used for a long time. If it is possible, then we can keep it well and use it as one of the channels for external links to the website.
2. Strengthen the quality of website friend links
Just like the results reported by many webmasters this time, many friendly links have been K-ed or their rights have been demoted. This can only explain a phenomenon that the weight of the website is not high or that the website is currently in an unstable period. Because we all know that friendly links are closely related to website keyword rankings, many webmasters unscrupulously add a large number of friendly links, whether they are relevant or irrelevant, or the inclusion, snapshot, ranking and weight of the other party's website. Regardless, the number of friend links can increase to about 100. What seems to be a beautiful result is actually a plate of rotten sand, just like we bought a basket of rotten apples. Do you think eating it will make your stomach feel better? So we have to Quality rather than quantity, some SEOers can't be perfunctory in order to complete the work.
3. Stay away from battle group promotion tools
Many friends have told me before that when you promote your website, you can just use those tools to promote it. It is very easy, and Baidu indexing is also very good. Maybe many webmasters have really gotten a taste of it, and they use these promotion tools unscrupulously every day to promote. Some webmasters even give up doing external links at all and directly use tools to promote, so the search engines will be updated. Sometimes they will think that you are cheating and opportunistically, and your website will be demoted. Therefore, SEOers, we cannot be confused for the temporary number of external links. Only by down-to-earth external links can the website be long-lasting.
4. Don’t buy links randomly
We all know that website links are divided into single links and two-way links. Single links are what we usually refer to as purchase links, while two-way links are friendly links. And there are certain dangers in simply relying on purchase links for ranking optimization. Because search engines are becoming more and more discerning now, it is easy to see your cheating methods, and many websites originally had a weight of 1, but they were directly sent to the eighteenth level of hell because they purchased links. That is to say, if your The website only has 5 points, and if you buy a link and deduct 5 points, you will definitely die. To be more clear, buying links is not a long-term way for us to promote and optimize. Only by promoting through formal optimization methods can the website rise step by step.
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