There are many functions of soft articles, among which the role of assisting website SEO optimization is only one of many functions. Soft articles are very effective, but you still need to know how to do it. Even if you write a very good soft article, if the corresponding operation method If it is incorrect, it will also greatly weaken the function of soft articles, so it will be even more difficult to improve the SEO optimization effect of the website! Below, the author will analyze several techniques for optimizing the website with soft articles.
1: Soft article optimization website is a long-term process
Nowadays, many webmasters have a common misunderstanding about the function of soft articles, that is, writing one or two soft articles will increase the weight of the website and improve the keyword ranking, so they desperately use various platforms to find hard-core soft article writing experts. To create soft articles with super optimization effects, but it is often difficult to achieve your goals. Even if you buy soft articles at a high price and only publish one or two articles, it will be difficult to increase the weight of the website.
Website optimization is a long-term process, just like sailing against the current. If you don't advance, you will retreat. Therefore, when using soft articles to optimize website SEO, you must also be prepared for a long-term battle, even if one day your website ranks on the homepage of Baidu. You can't think that you have achieved success, you can only say that you have achieved success at this stage. If you don't persist, there will still be a risk of your website rankings declining. Therefore, when using soft articles for website SEO optimization, you should insist on publishing three to four high-quality soft articles every week. This is the first core of soft article optimization.
Two: The content of soft articles must be relevant to the content of your own website.
The content of the soft article should be closely related to the content of your own website. For example, the author's website is a store specializing in the Jack Jones brand, so the content of the writing should involve related keyword content such as the Jack Jones store or Jack Jones. The title of the soft article is Jack Jones. This keyword, at the same time, the subtitles in the soft article will also have corresponding long-tail keywords of Jack Jones, such as where to buy Jack Jones? How much does Jack Jones cost, etc. The content of the soft article should be written in a real and natural way, and should not be that simple A straightforward advertising article, but the kind of content that is helpful to consumers.
In terms of website SEO optimization, soft articles are definitely not as simple as obtaining high-quality website external links, but through the introduction of traffic, by reducing the website bounce rate, increasing user click-through rates, and enriching the content of the website, so that it can fundamentally Only by increasing the weight of the website can relevant keywords be substantially improved, because the search engine algorithm now pays more attention to the weight of user votes. In other words, a website has a lot of traffic, a low jump rate, and a low page stay. A long time will show that this website is more popular among users, so search engines such as Baidu will focus on recommending it, and the corresponding ranking of the website will be improved!
Three: There are also skills in publishing soft articles.
Ordinary soft articles are published either by submission or by asking professional media people to publish them. Submissions are generally free, but are subject to many restrictions. The possibility of bringing traffic to the website and increasing the weight is relatively low. If you spend money to submit articles, you can make soft articles play more roles, such as related long-tail keyword optimization, keyword optimization, website traffic improvement and brand reputation improvement, etc., so the author believes that when publishing soft articles, , you should choose professional media to publish it.
Of course, simply spending money to publish soft articles may not necessarily make the soft articles achieve more results, and may even bring certain risks. For example, if the website you choose to publish is a high-weight website optimized by others through black links, , then once such a website is K, your own website will be affected. It can be seen that the published website must be carefully screened.
The author's experience is that every time I publish three to four websites with low to high weights, I first publish the high-quality soft articles I have written on my own website, and then repost them to a website with a lower weight first, and wait until After being included in Baidu, it will be reposted to a website with higher weight, and so on, and finally published to the portal website with the highest weight. After verification by the author, this method of publishing soft articles is the most cost-effective and the weight increases very quickly. Even if your own website is not ranked on the home page, the soft articles published on the portal will definitely be ranked on the home page. This can effectively improve the keyword weight and traffic import effect.
The above is the author's summary of the experience of soft articles in improving website SEO optimization. In fact, they are some detailed processing skills. The above content was first published on admin5 by Car Seat Cushion, URL: http://www.zuodiantop.com/ , please keep the URL for reprinting, thank you!
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