Today, a friend asked me a question. After exchanging friendly links with others, my website is linked to the whole site, while other people's websites are linked to the homepage. Is it a disadvantage for me in this situation? The friendly link output of my website is too high. If there are too many, will it affect your ranking? When I encounter this problem, I have never practiced it. At first, I thought like the public, thinking that using the entire website to exchange the homepage link with someone else is like using the entire house to exchange the living room with someone else. I will definitely suffer the loss, but it is really Is this the case? However, considering the various factors of SEO, there are the following analysis points:
1. Analysis from the perspective of spider crawling: It can be easily seen from this display page that when making a link to the home page, the spider will only enter your link when crawling the home page, and if it is a full-site link, the spider will When crawling every page, it will enter your website, so your full-site link brings many spider crawling opportunities to other people's websites.
2. Analyze from the backlinks of a website: backlinks are calculated on internal pages. Only the places where there are links on your website have backlinks. And if a website has enough pages, then you will bring it to it. The more backlinks there are, the difference between homepage links and full-site links is very big. If a website with a level of 10,000 gives you a full-site link, then your backlinks will explode to more than 10,000. , but if you only link to the home page, you will not be able to achieve this effect.
3. Analyze from the PR value of the website: The PR value is actually calculated according to the web page, so it seems that the whole site link effect will be better. However, one thing is that in general, only the PR value of the home page will be higher, and the PR value of the inner page will be higher. There is basically no page PR value. The PR value of many internal pages of the website is 0, so if the link is to a large website, the PR value transfer effect will be more obvious. If it is basically a small website, the PR value will not be There is too obvious a difference.
4. Analysis of website exposure: The exposure rate of full-site links is significantly higher than that of homepage links, so even if SEO factors are not considered, we will choose full-site links. This will increase the chances of users visiting our website.
However, although your full-site link brings benefits to others, your full-site link also plays a big role in others; the homepage link is a link that is only added to the homepage when exchanging links normally. A site-wide link means that your link is added to almost all pages of the site, which is called a site-wide link. A website has 1 million pages. If it is a site-wide link, your link will be added to these 1 million pages. But there is a question that must be considered, that is, how long the whole site link can be extended. For a website that already contains hundreds of thousands of pages, if you suddenly add a site-wide link today, the search may take several months to update all the links. In addition, it will take at least nearly a year for the external links to reflect the effect. As the person in charge of a certain website said, buying links to the whole site is like taking drugs. Once you enter, you will not be able to get out. This is indeed the case. However, many SEOs now believe that full-site links have disadvantages. They will quickly increase the number of external links of a website and be punished by search engines. But we can look at the problem this way. If one of your sites exchanges links with your equivalent website, even if all links are exchanged, Site links increase very quickly, which is normal; and if your site is PR1 and you change it to a PR9 website, then its external links will definitely attract Baidu's attention and may be punished.
Moreover, new sites are not suitable for full-site links. New sites usually have very few external links when they are first launched. In order to increase external links, we start to change friendly links. However, if the website you are changing links to is similar to your own website, Then even if you do the whole site, there will be no effect, and it is better to have fewer export links at the beginning of the new site. The weight of your own website will be low; if the site you are exchanging friendly links with is a good site, then doing the whole site link will cause If your external links suddenly increase sharply, what will be the consequences? Search engines will suspect you of cheating, which may lead to the destruction of the entire site.
Based on the above, we can draw a conclusion that full-site links are better than homepage links, but your full-site links also play a vital role for others. Once you delete other people's links, their rankings may drop a lot instantly. , and we cannot guarantee the integrity of people nowadays, so the exchange of friendly links should be based on the homepage, supplemented by links to the whole site. If they are two people who are very familiar with each other, and they are two websites with the same optimization situation, exchange all links. Website links are also a good choice.
This article was originally created by the administrator of Baisjie CNC Cutting Machine www.bsjcnc.com . Please leave the source for reprinting, thank you!
(Editor in charge: Yang Yang) The author’s blockbuster personal space