Recently I have discovered that many novice SEOers don’t know whether their website is for traffic or conversion rate. Some websites have increased traffic but no conversion rate. Some websites clearly want conversion rate, but they choose to do traffic, resulting in no conversion rate. , some websites need both traffic and conversion rate. They don’t know their ultimate goal and think they can include it in both directions. As a result, the bounce rate increases and the website is demoted. Now Wu Xiaohua will analyze how to choose traffic keywords and conversion conversions. Rate keyword?
First of all, you need to know what the goal of your website is, whether it is to sell advertising or to sell products. If it is selling advertising, it obviously needs traffic. For example, industry sites, B2B sites, information sites, and movie sites require traffic. It is traffic. This type of website does not require conversion rate. The higher the traffic, the better. The keywords you choose can be directly industry words, pan keywords, and core keywords. For example, for an industry website, I am in the food machinery industry. Directly use "food machinery" as the keyword to optimize your website, or, for example, if I am a movie website, my keywords may directly be movie, latest movie, and movie network. As long as the traffic is more The words are the keywords you want to do. The words that more people search for (movie-related words) are the keywords you want to choose, but be careful that these keywords must be related to your website.
If the goal of your website is to sell products or services, then you need to do the conversion rate. Some people think that as long as the traffic comes up, there will naturally be a conversion rate. This view is wrong, because traffic ≠ conversion rate, for example , I sell weight loss products. My keywords are weight loss, weight loss products, weight loss, weight loss methods, best weight loss products, most effective weight loss products, and weight loss drug rankings. Which of these words is easier to convert? , is obviously the "best weight loss product" and "the most effective weight loss product". Some SEOers want both traffic and conversion rate. The final result will definitely be very bad, because if you just focus on traffic, the conversion rate will not increase. , you must know that your ultimate goal is the conversion rate, not the amount of traffic, so if you choose some keywords with high conversion rates, it will further promote product sales. When your boss asks you to achieve a conversion rate this month or how many products to sell, but you are still doing traffic, then you will definitely not reach the goal, because you still think that the conversion rate will be achieved when the traffic comes up. , and our correct way is to use more words with high conversion rates to increase the transaction rate. Generally, the words we choose for conversion rate need to dig into long-tail keywords, so which long-tail keywords have better conversion rates, such as Which one is more targeted, "weight loss products" or "the most effective weight loss products", of course, is the latter. For example, which one has a higher conversion rate, "the most effective weight loss products" or "the most effective external weight loss products"? ?It is also the latter, so when you consider choosing keywords, you must know whether your website is aimed at traffic or conversion rate. Some companies are clearly selling products but are still generating traffic, and the traffic has been increased through hard work. , but the company suffered half a loss. If your website is selling products, then the keywords must be keywords with a conversion rate.
Author of this article: Wu Xiaohua Blog address: http://www.wuxiaohua9.com/ (please keep it for reprinting)
(Editor: Yang Yang) Personal space of the author Wu Xiaohua