As we all know, the current homogeneous competition in online marketing is extremely fierce. Internet marketers including SEOERs are faced with problems such as duplication of content and single marketing methods.
Business cards should also talk about creativity and unique Google business cards (Internet picture)
This can only be done through website marketing creativity. This is because any website facing fierce homogenization competition cannot carry out business that is exclusive to “you alone and have no other branches”; and, in terms of product and service functions, the vast majority of websites are different from those of the same website. Other websites in the industry are similar. Therefore, finding the unique marketing selling points of your website is a top priority for website operators.
Websites such as "Can it be crushed" use online videos ingeniously to witness the powerful function of their blenders that can crush anything, bringing more than 29,000 external links to the website, which proves the huge role of website creativity in marketing.
What is even more incredible is that sometimes, a novel idea that is a last resort in response to a major crisis may become the key to the website (online store) coming back to life.
For example, in the face of negative reviews that Taobao store owners are very concerned about, a certain store owner directly burned the fake goods returned by netizens and uploaded the pictures to the online store, which won the extreme attention of more buyers; Comments, "Uncle Piaoling"'s humorous reply became popular on the Internet within a period of time, not only helping his online store to successfully overcome the difficulties, but also becoming a unique selling point of his website.
Regarding website marketing creativity, ZAC emphasized that in addition to necessary SEO skills, SEOER must also have certain advertising and marketing creativity to truly do SEO well, because in the final analysis, SEO work is marketing work, not technical work.
Lee also attaches great importance to marketing creativity. He said: "I know that many people do a lot of 'optimization' from the perspective of search strategies for better ranking, but less consideration is given to searchers' psychological and behavioral decisions."
It should be said that many websites now attach great importance to the advertising creativity of "taking into account the searcher's psychological and behavioral decision-making" which is more limited to the writing of title tags by Lee in the above quotation (because of the SEO role of website title tags); and they also attach great importance to it Analyze the keywords of search netizens, constantly strengthen the role of title tags in website copywriting, and write copy based on some popular keywords that search netizens often search for. It should be said that this is a huge progress.
However, website marketing creativity is not limited to the writing of title tags and "making a fuss around keywords". It is easy to fall into the misunderstanding of "creativity for creativity's sake". The most typical example is the title that "doesn't startle but never stops". The party and "keywords for keywords' sake" copy and collect pseudo-original "content with meaningless keywords interspersed".
Inadvertently, we went from one extreme to another. Website marketing creativity is very important, but more importantly, it is the basis of all marketing creativity - all your creativity must be based on thinking about users. For example, Uncle Piao Ling naturally feels unhappy when faced with negative reviews, but he said : "I thought, I make people unhappy when they spend money to buy my things. How can I make them happy? Or write him a humorous reply. I hope he will feel better after reading it."
It is precisely based on this kind of marketing creativity that promotes oneself and others and "puts the user's heart at heart" that not only makes his negative review replies a promotional selling point, his business is getting better and better. In the end, there are even people who deliberately negative reviews in order to get humorous replies. buyer.
Therefore, creativity is important, but it cannot be "creative for the sake of creativity", and only creativity based on "thinking about users" can be truly lasting, otherwise it will be nothing more than a little cleverness at best, let alone those that are criticized by thousands of people. "Click headlines" and "meaningless content interspersed with keywords". If such creativity is helpful to website sales, then such help is not helpful at all.
How can you get such a unique website marketing idea? You still can't be afraid of trouble. You must have an in-depth grasp of the current development status of the industry and learn from others with an open mind. At the same time, you must have a deeper understanding of your own products and services, and constantly discover problems with an attitude of recommending yourself to others. And solve problems, and constantly improve our services. In this process, we will definitely have a unique and unique marketing selling point for our website.
Then, we continue to emphasize the unique selling point of "only me" through appropriate marketing forms, show customers the most distinctive aspects of our products, and constantly get feedback from users. From a unique perspective of putting ourselves in the users' shoes, Only by carrying out marketing to continuously strengthen netizens' impressions of their product brands; and at the same time constantly improving supporting services to completely dispel users' concerns, can they truly carve out a way out.
Because the ultimate goal of marketing is communication between people - although search engine advertising and SEO are targeted at search engines, in the end they must also focus on marketing to people in order to effectively transform search traffic into actual results. user.
It is indeed not easy to find the "unique selling point" of a website, and it is even more difficult to formulate feasible marketing ideas with clear goals based on this. It takes too much time. But the more difficult the goal is to achieve, the more valuable it is.
"A sharpened knife will never make a difference in chopping firewood", dear, you know this (this article was originally published by "SEO Yunnan", all rights reserved. You are responsible for the article. Please indicate the original source in the form of a link when reprinting : http://www.gouyn12.com/wzyy /295.html )
(Editor: Yang Yang) Personal space of author gouyn12