The most popular thing recently is the heated discussion on Baidu Click. Some people are happy and some are worried. The good news is that the rankings can rise straight up and sit on the home page without any effort; the sad thing is that friends who have worked hard and conscientiously to build websites are squeezed out by these click-to-site sites, even for several years. The old sites are no match for the new ones that click on. Regardless of whether it is in terms of user experience or user content, the garbage dump that is unmatched can actually be on the home page.
At present, on different occasions, major domestic SEOERs have expressed different views on this approach:
Mr. Wu Wei, the founder of seowhy, was also puzzled by this approach. He said that he would call on seoers to discuss this topic together and let Baidu officials pay attention to it. Cheating methods must be cracked down! Do you think we should also gather a group of people to click Or should the authorities ban this practice?
Tang Shijun (SEO Manager of A5 Webmaster Network): Recently, more and more people are providing "24-hour homepage" service. Such services are also used in some webmaster and SEO-type websites to purchase advertising space in large quantities. "24-hour homepage" Homepage" is the click ranking. Click ranking has seriously disrupted the SEO industry, made the SEO industry more impetuous, lost the confidence of SEOers who insist on white hats, and caused more spam information to appear on the Internet. The A5 Webmaster Network SEO team firmly supports the crackdown on any black hats such as click ranking. Techniques to combat click rankings, starting from me, our own website does not accept this type of advertising business, and we will resolutely delete AD posts that see click rankings in our forums
Li Zhou (well-known soft article writer Xu Ziyu): I am on Sina@Baidu Webmaster Platform, but there has been no reply so far. I am preparing to write an article about Baidu click ranking. Now the cheating is too serious. Baidu really needs to sort it out! And wrote the article "United as One, Baidu Ranking Clicker's Life Will Not Come Soon".
It can be seen that Baidu's click algorithm has become a human-controlled ranking. Baidu's original intention may be for user experience, so as to make the user experience better, but it is a bit disappointing that the algorithm is so vulnerable. , a dignified search engine company, but cannot avoid such low-level mistakes.
So what is the principle of Baidu clicks:
1. Click algorithm principle: It is based on the principle of user clicks. Baidu believes that a good website must be popular, so it must be believed that there should be many people clicking on it. If a certain site is found, especially the top 20 The site is very effective, loopholes are created in this way, a lot of cheating begins, and the website ranking is improved through clicks. .
The significance of the click algorithm: Sites that originally wanted to surpass the first or top five sites had to do a lot of homework, but now they can easily fly over with just a click, so many people are happy to do so.
2. Baidu click application
If your website is ranked on the second page for a certain keyword, then just search for a certain keyword and then click on your website. If there are different IPs from all over the country within a day, the effect will be quite obvious. The current Baidu ranking The clicker seems to be a bit useless. Human clicks are still more effective. In principle, it will more realistically simulate Baidu's click algorithm.
3. How to encourage our users to click and improve keyword rankings
If Baidu still has no way to undo the click algorithm, then how can we attract users to click on their own behavior and increase the natural law of this algorithm? That is to enhance users' conscious clicks through effective title writing and descriptions. Of course, this is basically only possible based on the first page.
The other is to increase the user experience and structural design of the website, so that users can find what they want as soon as they enter, and to create a guiding structure that can generate viscosity and increase internal clicks. That is to say, we must do a good job in mind-attack marketing.
4. Is there any way to avoid this click algorithm and improve Baidu’s ranking?
Maybe many people are currently immersed in the click algorithm and have forgotten the most real and everlasting aspect of search engines, which is the content construction + link department.
When everyone feels calm about clicking on the algorithm, as a qualified SEOER, you must learn to be calm. After conscientiously building a website with good user experience, content construction and link layout are very important, and it is currently the most effective way to surpass Baidu's click algorithm.
The reasons are as follows:
1. Baidu's click algorithm is just one of Baidu's algorithms. When Baidu no longer favors this algorithm, other weight values will definitely increase. And if you have been emphasizing clicks now, you have ignored the core content and content of the website. When linking internally and externally, once Baidu’s algorithm is adjusted, your site may disappear without a trace. Moreover, so many SEOERs are currently calling for healthy SEO methods. I believe Baidu is also considering it. And at the SMX conference in Xiamen in April, LEE also personally proved that this is indeed a loophole and will pay attention to it. Baidu has not dealt with it at present, and does not care about it as an agent. It just doesn’t have any corresponding measures for a while. But I believe it will still change. So don’t lose the watermelon and pick up the sesame seeds.
2. The editor has also made some websites, and I also thought about doing it through mutual clicks, etc., but I have a good time, and it is impossible to do this kind of thing every day. Therefore, many sites have always been ranked on the second page, but recently they have naturally moved to the first page. They have never clicked, but actively enhanced internal and external links and content construction. Although the time is a bit slow, in terms of site security, it is still relatively safe, unless you are a garbage dump. That doesn't matter.
Finally, I hope that Baidu can introduce relevant measures as soon as possible to avoid this kind of situation, so that those webmasters who have worked hard can really get a good reward, instead of being criticized by this society - eager for quick success and instant benefit, and turning the Internet into a clean water yamen.
This article was published by Lin Yaosan, editor of four-column hydraulic machine http://www.shunerda.com . You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
(Editor: Yang Yang) Personal space of the author Lin Yaosan