Search engines focus on user experience. On the one hand, they provide optimization guidelines for webmasters, and on the other hand, they begin to punish low-quality sites. The quality of the content will determine the ranking and trend of the website, but most SEOers only have a one-sided understanding of the content. They think that as long as the content of their website is good, it will be OK; in fact, external links are also worthy of our attention. It also falls within the scope of our consideration of content, because when we post articles and links on other people’s websites, for us we are sending external links, and for the other party we are creating content, so content and external links are sometimes the same. complementary to each other.
In previous optimizations, most webmasters paid very little attention to external links. They always felt that external links were posted on other people's websites. Regardless of the quality of the content, as long as the article was included, it would definitely affect their ranking. Helpful; in fact, this kind of ranking is often short-lived, especially when search engines focus on user experience today, because when the other website is punished for having a lot of spam content, the ones that will be implicated must be some websites that send outlinks. We can understand from the perspective of links voting for websites. A large number of spam links pointing to or external link sites are blocked, which is a blow to our website.
Baidu search engine reminds us of several links that will have a negative impact on the website:
Yesterday, the topic of friendly links was explained in detail. Friends who are interested can click "Friendly links are also an important factor in website punishment" to read, and also expand on other forms of links:
1. Links to control the calculation of “approval”
Manipulating the links calculated by "recognition degree" is a commonly used form of sending external links. It is to rank at all costs. External link resources are actually very simple. It is to look for websites that can send external links, because with keywords For the purpose of ranking, the content of the site and the needs of users are naturally not taken into account. This kind of external link that deliberately intersperses keywords is not recognized by search engines because it does not exist naturally.
The construction of external links should be aimed at guiding users and solving needs. Of course, the user groups involved are different and the needs they target are also completely different. For example, if a link to a tea website appears in the same industry, it can provide users with tea needs; When links appear on webmaster platforms, such as a5 and chinaz, it can be used as a reference site for webmaster optimization. Many friends think that the link that appears on a5 is a link made just for ranking. In fact, many Seoer After reading the article, you will analyze the websites that leave links at the end of the article. This is actually a way to guide users. A good website can naturally provide you with some optimization ideas and methods.
2. Links to prohibited websites, spam sites or vicious links on the Internet
This is actually a kind of malicious link, which is more serious than the above-mentioned link. When we make external links to prohibited websites and spam sites, based on the voting principle of external links, we will naturally understand the harm of these links. at.
3. Buying or selling links used to increase the “recognition” of the website
Buying or selling links used to improve the "recognition" of the website is what we often call buying and selling links. This form of link affects the principle of fair competition in search engines; today's SEO is not only about having money to get rankings, but also about buying and selling links. Many websites that have been downgraded this time have similar situations.
This form of link may achieve good results at first, and it can be achieved in a short time, but there is still a great risk. Once recognized by the search engine, the website will definitely not be able to escape the claws of Baidu's punishment, and It will be a relatively severe form of punishment, and the recovery time will be relatively long.
Summary: Our ultimate goal of doing external links is of course for keyword ranking and website traffic, but the form of expression cannot be based on keyword ranking. It should be more about user experience. In fact, external links should not be based on keyword ranking. The greater the number of links, the higher the risk for the website. Of course, this refers to external links that are not built for the purpose of user needs; if you build external links with: "External links are aimed at guiding users and solving needs" starting point, then when you make external links, you will consider issues such as content quality and the significance of the link. If external links can achieve mutual benefit and win-win results for both parties, it will be the safest and most effective for website optimization. Effective. The article was originally written by Zeng Yuwen (Taiwan High Mountain Tea http://www.zuipin.cn/wulongcha/gaoshancha.html ). Please indicate the source of the article when reprinting it. Thank you everyone.
(Editor in charge: momo) Personal space of the author Zeng Yuwen