Industry websites can be said to be a very good website project in the past few years. Today, although those preconceived industry sites are not developing very well, they still have no big problem in supporting themselves. After all, it brings together so many people in the industry. But there is a question that can be said to be very obvious to this type of webmaster, that is, is it better to have VIP members as the core of the site, or is it better to have homepage advertising as the core?
However, most industry websites now focus on homepage advertising. The main reason is that it is difficult to develop VIP members, because industry websites generally do not generate direct business. On industry sites, apart from focusing on advertising to enhance the brand, there are almost no offline transactions generated through such sites. However, if we think about it in a reverse way, what will happen if we use VIP members to dominate the industry website?
We cannot give business owners an empty possibility of brand promotion. We must give them real possibilities that can generate transactions through industry websites. Although it is not possible to pay online, it is possible to enable offline transactions. The Dongou pump and valve website www.dopv.cn operated by my company has also been thinking about it. After all, we entered too early and lost the first-mover advantage. After some time of thinking as a team, we personally believe that it is feasible to dominate the entire site with VIP members as the core. Here are some of our plans.
1. Integrate VIP members on the homepage
Some advertising spaces can be placed on the homepage of the website, but we do not need to forcefully promote these advertising spaces. Just let nature take its course and sell if someone needs it. We use the homepage to display all VIP members' information about suppliers, agents, companies, etc. to promote VIP members. The sorting method is based on the member update time. You can give it a regular update, or you can let it update the information by itself. Of course, this sorting method can also add the weight of the member. For example, if the VIP is in the second year, it will be displayed higher.
2. Search page layout for VIP members
There are many types of search pages here. For example, when searching for supplies, when searching for quotes, when searching for companies, as long as you are a VIP member, you will be ranked at the front of the list. This is also a selling point for VIP membership.
3. Integration of category keywords
For example, we operate a pump and valve website, which contains many product category words, such as ball valves, butterfly valves, gate valves, etc. Such words are not only optimized pages, but also pages for users to quickly index and find products. Use the homepage to place these product categories, or you can also include such categories in sub-columns. Many users habitually stop searching and quickly click on these categories to reach that page, thereby arranging VIP member information on these category pages to help promote them.
4. Improvement of shops
A store can be said to be a small business site. VIP members can be clearly separated from ordinary members, and the layout and art of VIP members can be optimized. Optimize the store pages of VIP members to the best and increase the probability of inclusion of these pages. Enhance users’ experience of visiting these stores, etc.
The above points are the prototype of our plan. As for the more detailed operations, it is difficult to summarize them in words. I hope you can pay attention to our revision in the future. Our conclusion is to use VIP membership as the core to dominate industry sites. I don’t know where this road will go? We look forward to making progress with you!
(Editor in charge: Chen Long) Author Feng Zhizi’s personal space