SEO optimization can generally be divided into two parts: on-site optimization and off-site optimization. On-site optimization involves many processes and details. The quality of optimization can be directly reflected from the user experience; while off-site optimization is undoubtedly External links can increase the weight of the website and drive the ranking of keywords. Both on-site and off-site optimization are indispensable in SEO optimization.
There is no doubt about the role of on-site optimization, and search engines have also given us correct optimization ideas. With the optimization knowledge introduced by Search Engine Optimization Guide 2.0 and Baidu Webmaster Platform, we have undoubtedly gained a new understanding of on-site optimization. There is a clear direction for on-site optimization. In the future, it may not be an era of "the wine is not afraid of the dark alley", because everyone has a new understanding of the website content and structure, and the quality will also be improved to a higher level. , the future advantage may lie in who has good products and good ideas, and more in user research.
As for external links, the current role in SEO cannot be ignored. Seoer is also particularly sensitive to this area. Through the observation of forum posts, it is found that all articles related to external links have a higher click-through rate than other posts. It seems that external links The status in people's minds is still very high; does the existence of external links mean anything to the website? Search engines do not encourage us to do external links, nor do they give us the correct ideas for publishing external links.
I personally think that search engines do not encourage us to send external links, especially those low-quality spam links. The real meaning of links is to vote for the website, and these votes are natural votes. For example, website A finds that website B is very good. , it is helpful to users, then website A makes a link to website B, then website A votes for website B. Voting is not random. For example, we are a wedding photography website. Generally, users who come to the website There is a demand for wedding photography, and if we make a link to the tea website, it will be meaningless to users. It does not really meet the needs of wedding photography users and provide direct help, so why is it said to be highly relevant? The quality of friendly links will be higher, and this is the reason.
So how should we understand high-quality links and general links? We can take the US presidential election as an example. Every vote in the United States is very important, but the votes cast by our Chinese citizens have no effect. A vote for China's national leader may have a great impact on his election. This is why relevant links are of high quality, and authoritative links are not relevant but still of high quality.
How should external links be done? Before making external links, it is best to understand the voting principle of external links, why you vote, and then subdivide the direct needs and indirect needs of users. For example, we sell tea, and the direct needs are those with For our tea-related websites, the indirect demand is for some websites selling tea sets, tea culture, and tea knowledge. We can even further expand, such as some health-type websites and some leisure-type websites. These websites send external links to users. There is demand, and the link quality is better than others.
This is why the external links of the two are published on the same website, and other people's keyword rankings are so good, but their own are not effective. For example, when we analyze some well-ranked websites, many external links are posted on classified information websites. We follow the imitation, but it does not have good results. In fact, it may be different from our website type and targeted users. (Of course, in addition to external links, there are other factors).
To summarize, the voting principle of Baidu external links should follow four elements: 1. Naturalness 2. Relevance (direct demand) 3. Indirect demand 4. Authoritative website. The above are all personal opinions. I hope you can give me some advice, QQ: 528449165. The article was originally written by Zeng Yuwen (Wuyishan Tea http://www.zuipin.cn/wulongcha/dahongpao.html ). Please indicate the source of the article when reprinting it.
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