“Content is king, external links are king” has become a well-recognized saying in the SEO world. The layout of external links is a core content for SEO workers. A high-quality external link will transfer good weight to a website, and the layout of a good anchor text link will also benefit the ranking of keywords. However, most novice webmasters have misunderstandings when arranging external links. Their overeager methods of arranging external links and blind placement of spam links have a fatal impact on their website weight and keyword rankings. . Through long-term practice and exploration, the author has summarized some misunderstandings that novice webmaster friends often have in the external link layout process. I hope that the author's superficial experience sharing will help novice webmasters avoid detours in the external link setup process.
Misunderstanding 1: Mass-sending external links through software
Many novice webmasters who are too impatient like to use group sending software on forums to distribute a large number of external links. We know that mass posting through software can improve the keyword ranking of our website in the short term, but these bulk spam external links are bound to be deleted by the administrator, and when these included external links are deleted , the website's ranking will be knocked back to its original state, or the entire site will be K, and it will take twice as much energy to recover the ranking in the later period, so the method of mass sending external links will only make you lose more than you gain.
Misunderstanding 2: External links published by soft articles
Publishing some soft articles in some loosely regulated forums will inevitably affect the ranking of our keywords. We know that there are a large number of spam links in these unsupervised forums. Such places have been considered spam pages by search engines, so you External links published in such a place will definitely be treated as garbage.
Misunderstanding 3. External links in blog messages
Many blogs now use the nofollow tag. The meaning of this tag is to prohibit links from transferring weight, so the external links you send in bulk on your blog are meaningless and are just doing useless work. Publication of malicious information. External links that contain illegal words, such as "private server" information, will be identified as malicious information by search engines. Such external links will subject the website to penalties. It is also not good to include Thai and other foreign characters.
Misunderstanding 4. Links to website groups
Site groups with too single optimization methods are easily deleted by Baidu. If you use site groups for cross-linking, you do not handle the optimization details of the site groups properly. Such cross external links are easily recognized by search engines. Site groups with a cross-network structure are easily punished, and links to them are easily implicated.
Misunderstanding 5: A large number of cached links
We know that when we go to some webmaster websites to query relevant information about our website, a large number of cached external links will be left for our website. These cached external links can increase our website's external link resources in the short term. But as time goes by, these cached external links will be cleared, so the loss of a large number of cached external links is quite fatal to the keyword ranking of the website.
Misunderstanding 6: Spam link breeding farm
If you click on some links from navigation websites, they will add you a link as soon as possible. However, such links are worthless because a platform where everyone can easily obtain links is undoubtedly a spam link breeding farm. External links have no effect on the ranking of our website.
Misunderstanding 7: Hidden links (black links)
It goes without saying that black links can evade search engine punishment in a short period of time through cheating, but as time goes by, search engine algorithms continue to improve, and using black hat methods to rank keywords can only It will be counterproductive.
The above is the author’s experience sharing about external link layout during the long-term SEO practice. I hope that novice webmasters can use it as a reference and realize some misunderstandings in the process of external link layout, so that we can improve our SEO path. You can avoid some detours.
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