June 28th is a Black Thursday for many people, because on this magical Thursday, Baidu, the leader of Chinese search engines, K-listed a large number of sites. The scale of K station this time is the largest I have ever seen in my SEO experience for more than two years. The previous one was the 520 earthquake, but that time was definitely a data error. Because searching for a lot of keywords was completely wrong, that time was also very influential, but that time was completely a database error, purely due to Baidu's own fault. Anyone with a discerning eye can tell at a glance that if Baidu dares to show those results to users, it is obviously not far from closing down. Although many people said this time that it was a problem with Baidu's data, I don't agree because the sites that were dropped this time were from a wide range of industries. And judging from the current search engines, they have improved, so there is no problem in terms of search results. So I judge that it should not be related to Baidu itself, or Baidu's crackdown on spam sites. Since Google’s Panda algorithm last year and this year’s QiRu algorithm upgrades, observers can still see that whenever there is a big change in Google’s algorithm, Baidu will adjust accordingly. In May, Baidu web 2.0 anti-spam announced an announcement. I judge that this K site is related to this. So what should our site do to prevent Baidu K from coming to our head?
First, we need to build a brand site. Brand sites mean high-quality sites. I judge that Baidu K site this time is aimed at those spam sites. Of course, the possibility of accidental killing cannot be ruled out. First of all, if your site is accidentally killed, I believe it will be restored in a short time. However, building a brand site requires a long-term focus from the beginning, constantly providing high-quality content, constantly providing valuable services to users, and constantly solving various problems of users. Here I want to explain to you what high-quality articles are. High-quality articles are ones that users like, can help users, can solve user problems, etc. Only with these qualities can we call them high-quality content. . Rather than the damn originality, originality does not mean quality. For example, if I go to the QQ group to copy a conversation, it is also original, but do users like it, is it helpful to users, and can it solve user problems. Originality does not equal high-quality content. Everyone must understand this truth.
Second, build a site with a user base. Users are the most important factor in a website. If a website has no users, it is a dead website. A website with more users is more active and more valuable. This is true for both website owners and search engines. Maybe everyone is not so intuitive when building a website. You may not be able to tell how many users a website has, and this will especially become apparent if you use Weibo. For example, if you have an industry Weibo with 600,000 fans, it can be worth hundreds of thousands. Of course, it is not just for brushing. It’s just that it can’t be reflected intuitively in search engines. In fact, the mechanism is still the same. For example, if your website has 200 targeted users coming to your site every day, but only 120 people come to other people’s sites, obviously your site More competitive. Search engines find excellent websites for users. Obviously, your audience is larger than your competitors, which means your website is better than others. Of course, it will rank you at the front, and it will be much easier to create long-tail keywords.
Third, make good content. There is nothing wrong with the saying that content is king. Content will always be king. Content is the foundation of a website. Without content, everything is empty. It’s useless no matter how good your promotion is, and it’s useless no matter how good your SEO is. No matter from the perspective of traffic and conversion, if your website cannot provide excellent content, users will never come again for the first time. How do you think the rankings will improve in this situation? Search engines will abandon websites abandoned by users, because if search engines cannot help users find their favorite websites, people will abandon search engines. This is also the fault of search engines. fundamental value. Therefore, ranking excellent websites at the top is the value of search engines. They regard this as more important than life. The trend that content is king is becoming more and more apparent, and the influence of external links is also declining every year. Those external link specialists should have felt it, so I would like to advise everyone to put content first. When you spend more time on content than external links, you are probably not far away from success. .
Fourth, user experience. The word user experience is now being talked about badly by SEOs. Just like the old slogan that content is king and external links are king, everyone is still stuck in the era of slogans. But there are very few people who actually do it. This is how the author understands it, so that users can find the content they want on your website as quickly as possible. Let’s talk about Taobao, the most popular site on Baidu K this time. Those traditional Taobao customers all have large-screen advertisements. When a user enters your website, all that appears on your website are advertisements, and no content can be seen. . And those contents are all collected garbage. If you say that Baidu doesn’t support sites like this, why else would it be? Not only do we need to provide high-quality content, but we also want users to find it as quickly as possible, saving users time. It also needs to change according to changes in time, changes in the market, and changes in user needs. Only by following users and following trends will our site not fall behind and maintain core competitiveness in search engines for a long time.
These four points are actually the core of SEO, the core of modern SEO. Forget about content being king and external links being king. In fact, as long as you make good use of these four points, you will not only avoid Baidu K, but you will definitely live well in Baidu. This 628 incident made me realize that many people blame Baidu for having problems with their websites and never reflect on what they have done wrong. Instead of looking for reasons within myself, I look for reasons in others. When I was chatting in a group, I saw that a website I had created for several years without doing anything illegal was also raped by Baidu, a 2B. I really can’t figure it out. Maybe you just think you are doing a good job. In fact, Baidu doesn’t think so, and users don’t think so either. It is undeniable that large-scale K sites like Baidu’s will inevitably hurt innocent people, but I believe that as long as your site It is a truly excellent site, a site that users like, and it won’t take long for Baidu to redress your injustice and give you justice. In fact, every time something like this happens, we can only constantly reflect on why search engines do this. Why is my site being punished? Only through these reflections can we grow and build a better website. Avoid similar 628 happening to you again. The content of the article is originally shared by 33 Game Network http://www.33yx.com/ . I hope it will be helpful to everyone in your future SEO. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012