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External links have a huge impact on rankings, especially in the early stage of a website. When the website does not have rankings and traffic, search engines basically rely on external links to measure the quality of a website. Therefore, external links have become a line that cannot be crossed when doing SEO. But now I see a depressing problem, that is, the way everyone operates external links has long been outdated. I often complain about why my ranking is not improving and why my forum signature is no longer useful. Think about it, everyone, how fast this society is developing. The iPhone has already been released to version 5. Search engines are upgrading faster. Google’s official statement is that it changes its algorithm more than 500 times a year. When the search engine’s algorithm is upgraded, have your optimization methods kept up with it? Have you upgraded it? Today, I will share with you about external links, the most important point that affects rankings, and what aspects we need to upgrade.
Now is a change from quantity to quality of external links. The author feels particularly deeply about this. In the first two or three years, mass sending of external links was particularly useful. What blog mass messaging machine, forum mass messaging is particularly useful. Because the search engine algorithm was not advanced at that time, quantity could only be used as a criterion for judgment. This feature has gradually become ineffective with the emergence of the click principle (for Baidu), and now search engine algorithms have stronger capabilities. If you send out external links in bulk, the search engine will include you first and then make quality judgments. This requires time and data. . In the past, one of the biggest features of the old external link thinking was quantity, but now it is far from simple to do external links. So let’s take a look at how the most fashionable (fashionable refers to keeping up with the times) external links should be done.
First, the matching degree is high. A high degree of matching means that it is best related to the topic of your article. For example, if you write an article about how Baidu knows how to leave a link, Baidu also knows the core keywords of the web page you made the link to. This is called a high degree of matching, and some people call it correlation, but the degree of matching is more accurate. Why should the matching degree be high? The reason is this. In the past few years, when everyone was looking for the number of external links, they did not consider relevance at all. The situation of mass posting of external links is often like this. The content of a martial arts novel is interspersed with everyone's Medical keywords have no relevance at all, are of no use to users, and will interfere with users’ reading. What’s even more annoying is that much of the content carrying these external links is actually unreadable. Therefore, in order for search engines to prevent cheating and improve quality, matching becomes very important. So I would like to ask everyone, have you considered matching when making external links?
Second, natural external links. In the past few years, external links were based on quantity, which resulted in a large number of spam external links, which increased the cost of search engines’ judgment of links. Therefore, cracking down on spam external links is a permanent issue for search engines. mission. In the past few months, a major upgrade of Google's external link algorithm was to deal with unnatural links. I believe that some webmasters who have installed Google Webmaster Tools have received a letter from Google about unnatural links. Here it is still necessary to introduce to you how to distinguish natural links. ①The anchor text is too single. ②The link source is single. ③The source is dangerous. ④ Links that are not highly relevant. ⑤The ups and downs of links. ⑥From linked farms. Everyone can refer to these six points to see if they have made any unnatural links.
Third, there are links in demand. The most effective way to judge whether a link has quality is to see whether users click on the link. If the user does not click on it, it means that the external link has no effect on the user. In this way, the weight of the external link will be reduced, but if the external link is clicked, or a lot of people click, even then it cannot be immediately determined that the link is of high quality. Because it still needs to be judged through later data, such as the time spent on the linked page, the number of PV generated, etc. Why do you need these follow-up data? Because clicks can also be deceived. For example, the headlines deceive the user's emotions. Although the user clicked, they left immediately, which means that your link did not help the user. Another common situation is this. A new movie has just been released and people need to watch it, so someone else leaves an address. We click in and see that it is indeed the movie. But when we click to play, we find that it jumps to someone else's website. In fact, this is also a kind of deception. This kind of deceptive link is useless and may actually harm you. In the previous era, external links pursued quantity, but now they still require clicks, and the content pages clicked into need to be of high quality.
Fourth, the audience of the linked content must be large. In fact, this is also easy to understand, that is, the content carrying your link must be viewed by many people. Only such links will be of high quality. For example, if I ate boiled fish for lunch today and What did the Shenzhou-9 astronauts eat in space? The latter must have a larger audience than the former. In this content The link exposure rate will be much greater, so the corresponding weight will also increase. Therefore, when we send out external links, we must write something with a very wide range of content, preferably some content that is suitable for most people, so that your links will be of higher quality.
Fifth, external links have the function of automatic propagation, which is very important. In fact, this is also very important for natural external links. Only content that automatically allows users to publish is a natural link. Another point is that our work has also been greatly reduced. So what kind of content has the function of natural communication? For example, if we go to A5 and chinaz to submit soft articles, these contents can be naturally spread. Of course, we can also make some good-looking templates and give them to everyone for free, leaving a link on the template. As long as it is good, it will spread widely.
Sixth, the life cycle of the link. Why do everyone say that the forum personalized signature does not work? That is because the life cycle of the forum link is too short, and the links in the forum are lost too easily. If we do this kind of link frequently, we will become more and more tired, because the life time of these links is too short and they are not cumulative. So here I advise you not to expect personalized forum signatures, but to make some links with a long life cycle. For example, technical content is posted to a blog. Question and answer platforms are all durable external links.
External links are one of the most important factors affecting keyword rankings, so we must keep up with the times. You can’t use some outdated methods, which will not only be ineffective, but may also damage your website. These six points are based on high quality and the most popular external link methods at the moment. I hope everyone can follow them. The content is originally shared by 17china.com http://www.17china.com.cn/ . I hope it can give you some guidance when making external links. Don’t fall behind in external links. Thank you.
(Editor in charge: Chen Long) The author collects the personal space of the funniest jokes on Weibo in 2012