Recently, webmasters have been discussing a hot topic "Baidu Snapshot'. Baidu Snapshot can basically determine whether a website has been visited by Baidu Spider. Generally speaking, the newer the snapshot, the better the website's inclusion volume and the higher the ranking. It is also quite trustworthy in Baidu search engine. If you need to get more information crawled by Baidu, you can check the website log. I will express my personal opinions on some questions raised by the webmaster. If there is something wrong, you are welcome to raise it. , communicate and learn together.
1 Baidu snapshot rollback problem
Regarding Baidu snapshot rollback, I have also experienced it on my website. The occurrence of Baidu snapshot rollback also caused many websites to be demoted. The specific manifestations are that the inclusion dropped, the keyword ranking dropped, the website was K, and the ranking was very unstable within a day. , the ranking of my website fluctuates about 5 times a day, almost one ranking during the day and one ranking at night, which gives people the illusion that Baidu updates at night but not during the day. This happens on June 22nd and June 28th. Baidu's monthly major update time is also the breakdown time of Telecom DNS. It happens to happen that the space server is very unstable and cannot capture data. If this happens many times, a snapshot rollback occurs. If it is an old website that has been running for many years , the snapshot will be restored within a few days, and the impact will not be big. If it is a new website, it will be more miserable, and it also reflects another problem.
2 Baidu snapshot displays an error, prompting that the page does not exist, as shown in the figure
I believe this picture is familiar to everyone. In addition to the space impact of such a website, another important factor is that the website content may be pseudo-original or may be collected content sites. Baidu officially claims that the collected sites, especially It is a news site, and the title and content should be consistent and severely punished. From this point of view, it is still necessary to carefully build the site and write some valuable content for customers. This way it can also be recognized by Baidu. Baidu also pays great attention to customer experience. Only if it meets these requirements will your website get better and better.
3. The keyword ranking snapshot is displayed the next day. When clicking the snapshot, it still prompts that the page does not exist.
This result is caused by two factors:
<1> I often go to Baidu to complain about Baidu snapshots. Although I can see the snapshot of the day, it is the result of manual intervention after all. To restore the essence, we need to start from the root. Webmasters who have complained will find that after you complain, the next After a few days of downloading, the snapshot stayed at the time of complaint that day. Based on personal experience, to solve the problem of natural snapshot updating, in addition to updating original articles every day, we also need to continue to create 50 high-quality external links a week. The website snapshot gives Natural renewal.
<2>The website is updated very rarely, with one article updated almost every few months. If the content published by a long-standing website is included, otherwise it is not included, the same display result will appear.
4. The site domain syntax query snapshot is restored, and the website keyword snapshot is displayed normally.
The author's current website also has such a problem, but articles are included every day. By checking the website log, it can be seen that the crawl volume is still very large. This situation is in the slow recovery stage, the included volume will also increase, and the ranking will also rise. , all you need to do is persist, and you will see the results of your efforts.
There is no fancy language in this article. It is the author’s recent opinions and practical methods on Baidu snapshots. If there is anything wrong, you are welcome to actively criticize me. The article is originally published by www.bjwgg.com Twist Machine Webmaster A5 , please indicate the link when reprinting, thank you.
(Editor: Chen Long) Author nai's personal space