In the past month, China's Internet has undergone earth-shaking changes. In order to crack down on illegal pornographic information, the country has launched a series of Internet "rectification" campaigns. First, the computer room was closed, and then BT was checked. Some pornographic websites have been shut down, but more regular websites have been banned. This was not enough. The network blockade continued, and strict inspection of domain name registration and website registration information began. Real-name system, whitelist, no analysis will be performed if there is no registration. Not to mention ordinary people, even webmasters feel complicated and unprepared for these policies that change every day. Policies change every day, but what remains unchanged is that individual webmasters' losses are getting more and more serious. The webmaster circle is full of grief and complaints. The state has launched a heavy blow to crack down on pornographic and illegal information on the Internet and restore a pure Internet environment to netizens. Personal webmasters should applaud and give full support. However, there are always accidental injuries under heavy blows, not to mention the special rectification activities this time. The tactics are tough and the coverage is wide. With the determination that I would rather kill ten thousand by mistake than let one go, the individual webmaster suffered heavy losses. Some people even predicted pessimistically. After this special rectification campaign, individual webmasters will also come to an end. Pessimism and complaints permeate the webmaster circle, and webmasters no longer know how to move forward in the future.
Just after I finished writing a paragraph of the article, I was shocked to hear that the well-known webmaster forum im286.com Laggard and Chinaz Chinese webmaster forum have become inaccessible. Although the specific reason is unclear, it is most likely related to the network closure incident. Mentong has announced its temporary closure before, and it is unclear when it will reopen. Currently, only A5 is the only well-known webmaster portal and forum that still persists. However, the A5 trading forum also experienced the "baptism" of being closed for several days not long ago. The one-size-fits-all personal website caused by illegal pornographic websites, restrictions on personal registered domain names, the inability to resolve unregistered domain names, the establishment of network whitelists, and the difficulty in applying for special registration of forums seem to have put the entrepreneurial path of individual webmasters into an endless loop. The threshold for personal website creation is getting higher and higher, the scope of website creation is getting narrower and narrower, the cycle of filing and review procedures for website creation is getting longer, and the excessive review of website content information will bring considerable trouble to individual webmasters. impact. It can be said that individual webmasters are surrounded by crises and besieged on all sides. Although there are a large number of groups and numerous websites, in this "cold winter" of the Internet, it is the first time that they feel that they are so weak and insignificant.
If we classify websites according to whether they are legal or not, websites that are borderline and illegal pornographic information have inherent problems with their content, and their registered information is mixed with false information or even not registered. They are the key targets of this crackdown, and there will be no such websites in the future. Even if you move abroad, once the whitelist system is implemented, it will be difficult to survive. This kind of website should be despised by the majority of webmasters and should not be used. After removing these websites, the remaining formal websites can be roughly divided into three types. One is a non-profit or semi-profit website that is based on personal interests and ideals. This type of website itself does not have an operating or semi-operating status, as long as it is legal and formal. , this network blockade has little impact on it. The second type is profitable spam websites. These websites rely solely on traffic and searches to make profits through advertising alliances. Originally, with the downturn of advertising alliances and the limitations of websites, it is difficult to make profits. After this special rectification, irregular advertising alliances will be purged, and the threshold and cost of individual website creation will increase. This will be a problem for garbage dumps. It's a fatal blow. It can be said that there is not much room for survival in garbage dumps. The third type is a website that has its own services and products and can make money and survive without completely relying on advertising alliances or not at all. Industry stations, local portal communities, e-commerce, etc. all fall into this category. It can be said that with the improvement of the level of netizens and the strengthening trend of Internet segmentation, the third type of websites will become the core direction of future website development. This type of website is generally more formal and has relatively complete relevant procedures. Even if there are new policies that require new procedures, this type of website is the easiest to apply for. It can be said that this special rectification has a profound impact on all websites and has caused more or less losses to most websites. However, there are many crises, and the potential opportunities in the crisis cannot be ignored. The opportunities are concentrated in the third category of websites.
The website is the most basic and important component of the Internet. It is impossible for it to disappear. If it disappears, it will be against the law of development. Even though personal websites have been hit hard this time, it cannot be concluded with pessimism that personal websites are about to disappear. Personal websites are related to the overall development of the Internet, and the connection between the Internet and traditional industries is getting closer and closer. If the Internet collapses, the traditional economy will also be deeply affected. What's more, a closed Internet will be incompatible with an open traditional economy. Everything is constantly moving forward, which is the view of dialectical materialism. There may be setbacks in development, and there may be temporary setbacks, but development will never remain stagnant or even reverse. The current Internet is in the midst of twists and turns. Quantitative changes lead to qualitative changes. Amidst the turmoil is a reshuffle, which means transformation and upgrading. Although the current policy is too tough and extreme in some places, it has caused a lot of harm to individual webmasters. However, individual webmasters always think about problems with pessimism and blame, which does not help. It is better to face this crisis actively with a spirit of optimism. The garbage station can be transformed into an industry website and a local website. In the past, those who relied solely on search engines can be more considerate of users. Those who generate traffic can try to develop products, services, and procedures. If there is no way to complete the incomplete procedures, you can temporarily move abroad to brew new developments after rectification.
In short, webmasters must understand and learn to make their website not just a way of survival. They must work hard to improve the competitiveness of the website, improve the website's ability to adapt to different environments, and make multiple preparations. The Long March is so difficult, the Red Army They have all survived. The webmaster must have the spirit of the Red Army, and the one who persists through this winter will be the winner.