I believe everyone is familiar with Baidu K-site. From June 28 to now, Baidu has launched a large-scale K-site. Many websites have been hit, especially those that have been severely affected, such as Taobao sites, medical sites, etc. After that, webmasters from all over the country began to "camp out" bidding, and started a large-scale click campaign on all medical websites that had enabled bidding, with the purpose of persuading these companies to turn off bidding. As a result, there were many chat records on Various groups are sharing, so what is it, is it right or wrong for webmasters from all over the country to "encircle and suppress" bidding for Baidu K station? Baidu K station, please listen to the voices of all webmasters.
What do netizens think: Baidu K Station
Piaoxue Fairy Tale (pseudonym): Baidu is a commercial organization after all, and webmasters are a group of vulnerable people who are powerless. Webmasters should not lack the blood type that men should have, but they should not lose the blood type that successful people should have. rationality.
Yiyan Wannian (pseudonym): As a small webmaster, I will not express any opinions on this incident. Maybe I am new to the website and cannot understand that the old webmasters who have been dealing with the website for so long have such great feelings about the K station. But I see your anger!
Taobao customer (pseudonym): If Baidu wants to make money, it wants everyone to bid. Therefore, we are very vigorously cracking down on small websites like ours. Small and medium-sized websites have been greatly affected. However, do you know Baidu? Many webmasters rely on this to support their families! So, can you tolerate these people's websites? K is down, but are all those pornographic websites safe?
Looking for love (pseudonym): I also have a good friend whose website was hacked. She didn’t do any website cheating or anything like that. It’s just a new website. She did a good job and achieved a weight of 2 in a month. , but unfortunately encountered 6.28, the site was blocked.... The conclusion we reached was just optimization transition.... I think over-optimization is also wrong? Baidu, think about it, your bidding has a certain degree?? Some hot words, such as hospital, can get dozens, hundreds, or even thousands of clicks at a time. In a month, the cost of clicks will be tens or hundreds of thousands... Where did all this money come from? The hospital earns money from the heart, and then gives it to you!
For Baidu K station, webmasters from all over the country "encircled and suppressed" bidding.
Your smile (pseudonym): This is a war without smoke. To build the Internet, there must be war!
Tropical Rainforest (pseudonym): First of all, many people will be dissatisfied if Baidu K-pops so many sites at once. At most, a person's dissatisfaction can be vented by drinking two cans of beer at home, but once it becomes a group's dissatisfaction, it will organize into a powerful and destructive energy. Baidu did not provide a reasonable channel for users to complain. In this case, they thought of solving the problem through cyber violence, hoping that by clicking on Baidu bidding, advertisers would not dare to place Baidu ads. In fact, after all, small webmasters and advertisers were injured, and Baidu did not have any major problems.
Stubborn (pseudonym), for medical websites, is very innocent. They rely on Baidu bidding to make a living. Moreover, the webmasters only clicked on bidding to stop them from bidding. If they don’t bid, the hospital should Closed.
Soya Milk Fried Dough Tiao (pseudonym): I have to agree with this. It’s too much to bully people. I worked day and night for a website for more than half a year, and it’s gone.
Qian Baidu (pseudonym): The ultimate winner is still Baidu and only Baidu. In China's search engine market, Baidu's share accounts for more than 80%. Baidu is a very important traffic entrance, especially brand traffic entrance, which makes many companies have to do promotion. ——If you don’t do it, your competitors will invest in your brand words! So even in this matter, some companies will criticize Baidu, but they can only turn around while scolding Baidu’s mother. , while sending money to Baidu. As for webmasters, how many people and how much time will it take to persist in this kind of thing for a year and a half? Whether it can be done is still unknown. As for the companies that promote Baidu, this sentence couldn't be more appropriate - the webmasters go to Du Niang, and the climax comes one after another; we watch on the side, anxious, and in the end we have to pay the bill.
Correct your mentality and treat Baidu K station with the correct mentality
Many webmasters complain that their websites have been affected by the K station, but in fact, if your website is very good, it is difficult to experience the K station. In particular, no matter what we do now, you still have to live on Baidu. Not everything can be controlled by you, and for experienced webmasters, adaptation is the best solution. Facing the K station, there are a few things we can only or must do:
1. Correctly review whether your website has cheating behavior.
Regarding cheating, the most common thing on medical websites is keyword overlay. This is the most common mistake made by SEO beginners. They usually repeat it in the title tag, description tag, keyword tag, and the ALT-replacement attribute of the image. Put in lots of keywords. This is a very common cheating behavior. This is a sign of poor article quality. So, think about it, if a website like yours was K-ed, would you still complain?
2. How original is your website?
Many webmasters will wonder why some large websites, such as Sina and NetEase, copy and paste information. This time, K station was not affected. The official reason given by Baidu is that search engines are not exclusive. The key lies in whether the "site gain" and "content gain" effects are achieved.
For our small and medium-sized websites, we must pay attention to the degree of originality in the website. Let's take a guess. If your website is highly original, has value to target users, and has good user response, then imagine that for a website like this, even if you don't open a bid, Baidu will give you K Station? Because we only saw the Baidu K station, but we didn’t see whether what we were doing was what users needed. In other words, if you are really building a website for users, Baidu will favor your website and give you a good ranking. If you persevere, you will surely be rewarded with all your hardships.
3. Search engine likes and dislikes cannot accurately assess the value of a website.
Many webmasters believe that they live on Baidu. In fact, everyone needs to understand that search engine likes and dislikes cannot accurately assess the value of a website. Especially for today's small and medium-sized webmasters, they must have their own style and strategy. Many website templates are plagiarized and do not have a deep understanding of the development pattern of the entire industry. It is impossible to build your own unique website content system, so the marketing significance of the entire website is very poor. Although it is said that search engine likes and dislikes cannot determine the value of a website, the premise is that your network has its own marketing selling points to be invincible.
Baidu k station please listen to the voices of webmasters
No one is a victorious general! Including Baidu, Baidu can become big because its user experience is very good. For webmasters, we all rely on Baidu for survival. Please think about it. For a moment, no matter how much we declare war with Baidu, in the end we will still rely on Baidu for survival. Of course, Baidu's malicious K site is very inhumane. So, before you declare war, please carefully check whether your website really meets the user experience. We are building a website for ourselves, so carefully reviewing our website will be a winner for both the webmaster and Baidu.
I hope that Baidu K station webmaster’s announcement of who will be the winner will attract the attention of all webmasters, and at the same time allow Baidu to correctly review the website before K station. This article was shared by Sun Chen, the editor-in-chief of http://www.luotou.net/ . Everyone is welcome to join me and we can exchange knowledge about online marketing together.
First launched in A5, thank you webmasters for your attention, please keep the link when reprinting, thank you!
(Editor: Yang Yang) Personal space of the author Sun Chen