-
The hard-working webmaster wakes up earlier than a chicken every day and goes to bed later than anything else to update website content and add external links. When the traffic slowly increased, I saw that the website was about to improve. When I was about to make money, I suddenly found that the traffic was gone. I observed and analyzed the website statistics to see whether there were zero or a few IPs coming from Baidu that day. I was still very confident a few days ago and was ready to do something big. After being raped by Baidu, my mood fell to the lowest point.
The same is true for one of my websites. I didn’t pay much attention to it when I first started building the website. The program placed the content and added it with pseudo-original content. I wrote about a dozen articles a day, which lasted for about a month. At that time, the traffic reached more than 500. After another half month, the traffic began to approach 1,000. Suddenly, I checked statistics and found that there were 2 IPs brought from Baidu. 90% of the previous traffic came from Baidu. My first reaction was that I was blocked by Baidu K. , Sure enough, I checked the domain name and found it in the sixth position. Then I tried to add an original article, and found that it took three days before Baidu included it. Moreover, when Baidu searched for the title of this article, I couldn't find it on the first ten pages of Baidu.
Since being banned by Baidu, I have been looking for reasons every day and making adjustments to the website. In the end, it recovered, but it took more than two months for Baidu to slowly recover.
The following is the author’s summary of some tips on preventing being targeted by Baidu K. I hope to give some reference to webmasters who are also struggling on the Chinese Internet.
1. Website content.
Generally, when a new website is first built, the website weight is low. It is best to have some original content. Otherwise, even if you have a ranking, I guess it will not last long. Without content, a website is not competitive. A website that is not competitive will not last long and will be replaced by other sites sooner or later.
Nowadays, many webmasters have the concept that when a website is first built, the content should be enriched as soon as possible, so they collect and add fake originals to enrich the website content. According to the author's observation of my two sites, if the collection was collected when the previous weight was very low and Baidu recognized it as a collection site, then this site can basically be thrown away, and it will be difficult for Baidu to recover.
There is also the issue of the frequency of content updates. If it is updated every two days, it will be very disadvantageous for new websites with no weight.
2. Website title, keywords, description
It is best not to change these contents frequently at the beginning of the website establishment. Of course, the changes mentioned here refer to changes with a larger magnitude. For example, you can change it slightly and still have no problem. If today's title keywords are about exams, etc., then A few days ago, it was changed to about college students’ entrepreneurship. These relationships are quite different, so it is very risky to change it like this.
3. Website program template.
Nowadays, many webmasters directly use systems such as DEDE Empire. The homepage, channel, and content page templates are all official and original. Never make some modifications. Personally, I think this is also very disadvantageous. Over time, it may be blocked by Baidu K site. Just like many webmasters said, the website was revamped (template or program changed) and then was K-stationed by Baidu. The reason is that after changing the program or template, some important tags of the web page have changed, such as the H tag and other CSS tags.
No matter what website building system is used, it is not recommended to use official templates. Official template tags and DIV naming are very repetitive on websites, and many websites are the same. If you don’t know HTML, it is recommended to learn some CSS code and learn some basic content of HTML CSS DIV. Then make slight adjustments to the template to make it different from the official template.
4. External connection construction of the website.
Personally, I think some spam external links are detrimental to the website. Baidu will be disgusted if some spam advertisements are not posted, so don’t just look at the quantity of external links. For example, on Baidu, I know that I must be cautious when adding external links. I once did an experiment. When a well-collected article was added, I knew to leave links on Baidu. I left about ten links. The next day, the originally included article was added to Baidu. Gone. Of course, if the weight of the website is high, the result should not be like this. In terms of external connections, it is best to control your own website reasonably.
5. Friendly connection.
Many webmasters look at the PR value when making friendly links. The higher the better. As we all know, PR has not been updated on a large scale for seven months. Although some webmasters say that their PR has been updated, 90% of webmasters have not updated their PR since April this year. So now I am also wondering if Google is really going to give up on PR. At present, most webmasters in China do SEO for Baidu, so try to make friendly links with those with high Baidu weight. Look at the Baidu weight to see the ranking of that site, the total number of articles and the number of Baidu included. Of course, in the past two months, Baidu snapshots of ordinary sites are snapshots of every other day. In the recent period, Baidu's snapshots every other day do not mean that the website has high weight. If there are sites in the friendly links that have been banned by Baidu, your site may be demoted. It is best to check frequently.
6. Issues with website advertising.
Floating and pop-up windows are very unfriendly to viewers. Baidu pays more and more attention to user experience. It is better to have fewer advertisements that affect user experience in this regard.
7. Other aspects.
Domain names that have been K-passed have unstable servers, slow website speeds, and often 404. Not to mention these, everyone knows it.
This article is written by the webmaster of Henan Examination Network http://www.shzxy.cn/ . Please keep the link for reprinting.
Thanks to Henan Examination Network for your contribution