Fuqing SEO Blog recently saw a similar question raised by SEO enthusiasts on Weibo and forums: a new website can reach a high weight on Baidu in a short period of time, mainly through the search engine. Previously, some SEO colleagues used webmaster tools to analyze a site with a Jiutian weight of 6 under the title "God Site". In fact, they did a 301 redirect, which showed how quickly Baidu responded to 301, and that was all. Some cases provided on the forum use some black hat technical techniques to achieve a rapid increase in the Baidu weight of the site. Regarding black hat SEO related articles, recommended reading: A brief discussion on using JS that cannot be recognized by search engines to do black hat SEO
I don’t know if you still remember Langyu’s forum. Although the weight of the love site in his forum is 8, the weight in the webmaster tools is 0. It is obvious that there is a problem with the love site data. In fact, the number of IP addresses that search for its forum through Baidu every day is estimated to be just over a hundred. Supplement: A few days ago, the Langyu Forum also sprinted for the keyword seo Baidu homepage, but it was blocked by Baidu within two days.
Fuqing SEO Blog once saw that within a month after a new website was launched, its Baidu weight reached 5, Baidu traffic was estimated to be about 10,000, and only a few dozen external links were viewed. Looking through the historical information of Aizhan, we found that the weight was instantly increased to 5. This is what the masters do. You can only envy it, but you can't know the secret. Moreover, this is just an ordinary .com domain name.
In fact, everyone who does SEO knows that compared with the disclosure of Google PR, Baidu’s weight has never been made public. Since Baidu does not disclose relevant data, is it reliable for these webmaster tools to provide Baidu weight query?
Fuqing SEO Blog believes that these webmaster tools for querying Baidu weights mainly give weights to each site by judging the expected traffic from Baidu. If you simply use some traffic tools, it will not be able to brush it out, but if you use some disguised methods to improve the ranking of certain words, Baidu Index, and then your site ranks first again. At this time, the query weight is great, but do these words have value? Let’s talk about it next.
A dedicated person on the Internet has done a data analysis, and the approximate data is as follows: the website ranked first for a word with a Baidu index of 1000 is expected to receive 800 traffic, the second ranked website is expected to receive 300 traffic, and the website ranked third is expected to receive 100 traffic. I doubt whether this data is reliable. Fuqing SEO Blog believes that if a truly valuable business word ranks 800 in the first place, it is expected to reach 500 and 300 in the second and third places. But is there so much real traffic in the actual situation? It needs to be analyzed by everyone.
There are also people on the Internet who specialize in Baidu Index. Sometimes we will see that the index of some keywords is very high. When we put the keywords on the homepage, the traffic they bring is shocking. How about the ranking of a word with an index of thousands? At the first time, there were only dozens of pitiful IPs every day, so there must be something fishy in it. Fuqing SEO doesn’t know how these people managed to increase a word with no index to thousands of indexes in a short period of time. How can this make competitors feel embarrassed?!
There is also data on Baidu's weight as follows: within 100 Baidu origins, Baidu's weight is 1; above 100 and below 500, Baidu's weight is 2; between 500 and 2000, the weight is 3; between 2000 and 3500, the weight reaches 4. Fuqing SEO Blog will not judge whether the data is accurate, but we can have some idea of the data related to the weight calculation of the webmaster tool. I also recently saw a concept on the Internet called the virtual Baidu Index. In fact, it is a new method without changing the medicine. The principle is to control the search frequency of target words through software.
Another situation is like this: SEO is done very well, many keywords have reached the homepage ranking, and the webmaster tool predicts thousands of search traffic, but the conversion rate is quite low. Although traffic is the prerequisite and guarantee for conversion rate, bringing traffic but not improving conversion rate is equivalent to failure. The SEO blog here agrees with the three points of the article "Talk about conversion rates" on the Internet.
1. The target keyword direction is wrong, that is, the words you optimize cannot promote the conversion rate. For example, you are in the clothing sales business, but you have optimized the word clothing production;
2. The user experience of the website is poor, including site structure, page content, article layout, etc. This can be seen through the user's browsing depth and user stay time.
3. You have been deceived by SEO experts, and your competitors have led you into misunderstandings by maliciously brushing up the Baidu index. Some words with high keywords you see are actually artificial. Regarding conversion rate-related articles, recommended articles: Read the real factors that affect conversion rate.
So how to determine that the Baidu index and keywords queried are truly valuable? Fuqing SEO blog provides a method: use the Baidu index, Taobao index and micro index functions to conduct data analysis. As far as the Baidu index is concerned, you can analyze such as With exponential curve charts, relevant trends, regional distribution, population attribute distribution and other data, combined with logical judgment, I believe you will never be fooled so easily again. Finally, Fuqing SEO still recommends friends in the SEO industry to use white hat technology. Black hat SEO can make profits in the short term, but from the perspective of the long-term development of the SEO industry and the continuous progress of search engines, this is a road of no return!
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(Editor: Yang Yang) The personal space of the author SeoGuide