If spiders cannot browse the content of our website well, then no matter how much effort we put into the website, it will be useless. The best way to avoid this happening is undoubtedly that we can completely plan the structure of the entire website.
First of all, before we build a website, we all need to have a good understanding of the patterns and rules of spider crawling, because we all know that search engines use spiders, small robots, to browse the source code of our website and crawl links, so that it is very good Collecting information, submitting it to the search engine database, and then achieving the effect of including website pages, and spiders generating directory arrangements according to certain algorithmic rules, all of which require us to understand simply.
If spiders can scan, crawl, and capture the content of our website well, the weight ranking of our website will inevitably be greatly improved. So in order to ensure that our website can be crawled well by spiders, the editor It is recommended that you do not add too many patterns and structural layouts to the website, which will cause the content of our website to be poorly crawled. Below, I will list five common reasons for my website www.name2012.com that cause spiders to dislike our website. The reasons are for your reference:
(1) Navigation is too complicated
I believe that many website designers and editors have special headaches in navigation design, because the navigation guide settings are too complicated, and the website is a full-site link, which is extremely important for the overall weight of the website and user experience. Moreover, it is usually difficult for spiders to crawl more complex codes or not easy to crawl. Therefore, complex navigation will undoubtedly make spiders take many detours, which will lead to unsatisfactory inclusion of our website, and it will also make users click layer by layer, which will undoubtedly be beneficial to our website. For them, it is a time-wasting experience and they cannot directly find the content they want. Therefore, complex navigation is extremely detrimental to both spiders and users.
Solution: Design a simple navigation structure for the website, which allows users to quickly find the subject content they want, and we can add drop-down navigation below the main navigation, so that level 3 and level 4 columns can be well reflected.
(2) Too much content on the website is displayed on images and script files.
Search engine spiders use some virtual tools to crawl content that is mainly text and scripts. However, there is no way for spiders to crawl Flash and image content, so this is undoubtedly a major problem for website UI designers. Troubled questions.
Solution: Make the website code identifiable by search engine spiders through some forms of converted content, and we can also use some search engine spider simulation crawlers to crawl our website and observe it. If we find that there is something wrong during the crawling If too much content is lost or blocked, then we need to reset the wizard to lure spiders to crawl.
(3) Do not perform incoherent link operations.
When we build website links, we must be very careful in naming them, because we all know that search engine spiders cannot have the same judgment and thinking standards as people. They usually judge based on our URL. Sometimes two pieces of different code content do link to the same URL. At this time, the spider will definitely be confused as to which content is the content you want to express on the linked page. Although many times we humans can understand these logics, after all, search engines Spiders are not humane enough yet, so in many cases we still need to link according to the spider's favorite form.
In order to avoid guiding content that spiders cannot judge, we must use consistent and identical codes for pointing links to make the content expressed by our pointing links unique.
(4) Website incorrect redirection.
This point is designed into the 301 redirection of our website, which means that we use the 301 redirection to jump between pages. So when will we use 301 redirection? First of all, we need to understand that its function is that when the spider crawls the page, it jumps to the page we point to. Usually we use it for domain name redirection, without WWW redirect to the one with WWW. In fact, this is not the case. Many times when we publish content, we accidentally publish duplicate content, and the search engine includes all the pages. At this time, we will definitely not be able to delete it. So We can use 301 redirection to jump from one page to another page. This not only counts as duplicate content, but also accumulates weight. This is undoubtedly a good method.
(5) Wrong site map.
If you want your website to be included well, the site map is an important channel that allows spiders to quickly crawl and crawl. However, a wrong map will be extremely detrimental to our website crawling, so we must ensure that the map is Indicating accuracy, of course, the general CMS background now comes with its own map generation, so generally we can generate it with one click. Of course, if your website is running on some platforms, then we need to download some plug-ins that automatically generate site maps. If that doesn't work, we can use HTML code to manually build a map page, and after it is built Then submit it to the search engine.
Summary: Usually, the reasons why spiders don’t like websites are usually the following five situations except that the website content is not original or collected. Of course, there are also some detailed errors, but after all, the situation of each website is different, so the editor only I can list some typical situations to give a brief description. If you have other opinions about this article, please give me some advice! Well, that’s it for today. This article is written by the webmaster of Lehu.com http://www.6hoo.com Original summary, please indicate the source for reprinting, thank you!
(Editor in charge: Chen Long) Author's personal space at Lehu.com