Today is Friday. As usual, I will observe the keyword rankings and other conditions of the site every day. I found that Baidu updated yesterday. I believe that many webmasters, like me, will be a little nervous every time they experience updates, because the keyword rankings are always The rise and fall are unstable. However, after observation, we found that some websites are very stable. No matter how the search engines are updated, the keyword rankings are always stable. So today I will share with you some of these unstable factors, hoping to be helpful to all webmasters.
(1) Stable and fast servers and space.
I believe that webmasters who really know how to do optimization know the importance of a stable and fast server for the long-term development of the website. If our server is not stable enough or often cannot be accessed, then when our website encounters a spider coming to feed, and when the spider encounters such a situation that it cannot be opened, it will naturally not give your website a good impression. , if this happens for a long time, the website content will not be included and the snapshot will be slow, or the K station will be plucked (especially the new station). So if you want your website to have good development and good ranking, don't make any fuss about the server or space, otherwise you will regret it.
(2) Reasonably arrange the layout of the website.
An excellent and outstanding site favored by Baidu naturally cannot ignore the layout of the website. So what elements should be used as a reference for the layout to be considered a reasonable layout? The author will briefly explain it to you below. Because various industries are different, Therefore, the structure of the layout is naturally different, but the only constant is that it must be constructed with reasonable html code, and it is not easy to use pictures, Flash and other content that spiders cannot crawl. So what is the layout based on? Here I suggest that you do a survey and build according to the user's preference. Of course, you can also refer to more authoritative sites in the same industry to imitate, so that our website can naturally be built well. The layout.
(3) Whether the content is original and of high quality.
As we all know, search engine spiders are very fond of original content, so if we want to attract spiders, high-quality original content is undoubtedly the best way, so we must publish as much relevant original high-quality content as possible , of course, for those lazy webmasters, pseudo-original work is also advisable, but one thing that must be done well is to persist for a long time, and never fish for three days and post the Internet for two days, otherwise you will never succeed. .
(4) Stable and high-quality external links.
"Content is king, external links are emperor" is the truth that will never change in the SEO world. Therefore, on the premise that we have good content, external link work is also very critical, and we can find that every time Baidu updates External links will also change when external links increase. When external links increase, rankings will also increase. When external links decrease significantly, website rankings will also be affected. Therefore, we must do "good" external links. But here I want to emphasize that the number of external links does not actually matter, the key is the quality of the external links. Therefore, everyone must do "good" when making external links to avoid wasting effort.
(5) Being affected by friend links.
Friendly links are also a type of high-quality external links. They are mainly used to transfer weight between sites. However, after all, website optimization is a dynamic process. The weight may be good or bad, so here the author appeals to everyone. Be sure to check friend links regularly, and clean up sites that have been demoted or K-ed in a timely manner to avoid their impact.
(6) Changes in Baidu’s algorithm itself.
Faced with such a situation, everyone is helpless, but everyone remembers one thing clearly. In the old saying, "nothing can change without departing from its origins." Why are some website rankings so stable? In fact, it is precisely because others understand this sentence and are good users. Experience, then naturally no matter how the search engine adjusts, it will not be affected.
Summary: In fact, as long as every webmaster works hard, does some detailed work well, and persists for a long time, then after a period of accumulation, our website will naturally gain stability like other websites. Ranking, no longer worry about search engine updates. This article was originally created by the webmaster of www.QQyjx.com Yijingxuan. Reprinting is welcome. Please indicate the source and respect the originality! Thank you! Well, I will share it with you here today. See you next time!
Editor in charge: Yangyang Author’s personal space at www.qqyjx.com