In recent days, whether it is a webmaster forum or a webmaster group, the 628 incident is undoubtedly one of the hottest topics. Of course, this is also the first time Baidu has made such a drastic adjustment in recent years, so many websites have been K. Of course, one of the editor's sites was not spared. When faced with a site being hacked, I, like many webmasters, analyzed and looked for the reasons for being hacked, and summarized some of the reasons. I hope to be helpful to all of you. Long help!
(1) Baidu Webmaster Platform Announcement.
When I discovered that a large number of websites had been hacked, the first thing I paid attention to was the announcement issued by Baidu Webmaster Platform.
We can see from the platform that Baidu has been preparing to purify Internet spam since May, so this major adjustment is undoubtedly a mandatory means for Baidu to purify the Internet environment. If your There is a lot of low-quality information on the website, so it is undoubtedly the first choice for K station.
(2) Reasons for the website to be K-listed.
Don't say that your website is very formal and is Baidu garbage, and that your website is being deleted for no reason, because this is basically your complaint. Here, the editor summarizes the reasons why many websites were deleted during this 628 incident, and see if you There are these shortcomings.
1. The website collects a large amount of content.
2. A large number of external links to the website.
3. The website title does not match the website content.
4. There is bad and illegal information.
5. Buy some website links in bulk.
6. The website server speed is too slow.
7. Websites are often managed in uninhabited areas.
8. Being implicated by friendly links.
9. The website contains a large number of advertising messages <such as pop-ups and rich media>
10. Use black hat SEO to optimize rankings.
The above ten points are purely personal summaries. If you have different opinions, please give us your advice!
(3) Adjustment of Baidu algorithm.
I believe every webmaster knows that in the search engine industry, although Baidu is the leader in China, its algorithm is far lower than Google. Especially after Google launched the Panda algorithm, all major search engines followed suit. Of course, Baidu Also among them. Therefore, sites that are not conducive to user experience are undoubtedly spam sites, and they have become the first choice for K sites this time.
(4) Talk about future website development.
In fact, after this major update, it is undoubtedly an opportunity for many novice webmasters, because in addition to some spam sites, a large part of the sites that have been K’ed were previously highly weighted but had extremely poor user experience. Old site, after their website was K-ed, we lost a very strong competitor, so the editor said that this is an opportunity. Of course, it is difficult to seize the opportunity, because after all, after Baidu’s adjustment, The remaining sites are usually excellent. If we want to surpass them, we have to work harder. And here, the editor recommends that all webmasters must do a good job in user experience. Only in this way can the website go further. !
Summary: From this 628 incident, my dedication to the website has undoubtedly become more intense, because Baidu has begun to learn from Google, providing a clean platform for us regular webmasters, and removing many sites that use cheating methods. . Okay, here’s the summary today. This article was originally summarized by the webmaster of Lehu.com http://www.6hoo.com . Please indicate the source for reprinting. Thank you!
(Editor: Yang Yang) The personal space of the author Lehu.com