A series of spring, autumn, winter and summer.
Every scene is ups and downs.
Dare to ask where the way is,
The road is at your feet.
This passage is a familiar lyric from the theme song of the classic TV series "Journey to the West". The masters and disciples of Tang Dynasty went to the West to learn Buddhist scriptures and expressed their feelings about where they are heading. As for us SEOers in the era of e-commerce, should we also feel about where SEO is heading?
In today's rapidly developing Internet, advertisements can be seen everywhere and e-commerce is rampant. Basically, everywhere that netizens can reach has been occupied by e-commerce advertisements. However, the search engine optimization marketing model has become "powerless". In the past, when we were ranked high for a keyword, we would get a lot of traffic. In the past, people still mainly relied on search engines to find the products or services they needed. But nowadays, many people use advertising to promote them. Brands and addresses are imprinted in the memory of netizens. The probability that netizens use search engines to find and purchase related products and services continues to decrease, which in turn affects the SEO industry. Judging from the current situation, as a SEOer, the income obtained from the same work may only be half of what it was in the past.
In the era of e-commerce, where is the path for SEO?
Regarding the types of SEO, I think we can divide it into two types in more detail. The first is the optimization of on-site conversion rates, and the second is keyword ranking optimization. We may be familiar with the second type, as the daily work of many SEOers is also this one. We may be unfamiliar with on-site conversion rate optimization, but it is actually not difficult to understand. Simply put, it is to allow visitors who enter our site to interact with our company and ultimately obtain orders. The two can be said to complement each other and are indispensable. However, most SEOers have always been limited to keyword optimization. In the later stage, they will find that although they have good rankings, the conversion rate is pitifully low. Nowadays, in the era of e-commerce, we see that e-commerce has occupied more than half of the country. If you are just limited to traditional SEO concepts, you are destined to lose the market, so we need to change our concepts. To put it simply, we must Shift the focus from traditional keyword ranking optimization to conversion rate optimization.
Every day, our website only has so much search engine traffic. Changing the status quo does not happen overnight. In the era of e-commerce, there is limited room for SEO experts to perform. We need to shift our focus to how to transform More effective traffic and digging out more orders from limited traffic are the right way to develop your site. At the same time, there is another benefit of doing this. From the perspective of search engines, sites with high conversion rates also have a high user-friendly experience, which will make it easier for your site to gain favor from search engines. In this regard, we can also cater to search engines while improving the conversion rate. This is the way for SEO to survive in the era of e-commerce.
Conclusion
E-commerce is not necessarily the legendary kingly way, and SEO is not necessarily a small matter. No matter what it is, as long as you see it further than others and see it more clearly than others, then you can be like a fish in water in this industry. The article was originally published by Seombz SEO Forum http://www.seombz.com/ . Please keep the source when reprinting.
(Editor: Yang Yang) The personal space of the author seomaibuzhe