Hecha.com is a tea e-commerce company that uses Internet sales and call center voice sales as channels. It integrates high-quality tea products from various famous tea producing areas across the country for tea lovers to choose from. For an e-commerce company, SEO is an indispensable task in the company's operation and promotion. However, in June this year, our SEO work faced the same severe challenges as many well-known e-commerce companies. I will explain it in detail below. Let’s talk about the problems we faced and the solution process.
The day 2012-6-22 is destined to become an unforgettable day in the SEO world. Because of changes in Baidu’s algorithm, many websites have been demoted. In particular, some old websites have gone from ranking very well to not ranking at all. It can be said that they have returned to before liberation overnight; Many webmasters believed that it was caused by Baidu's internal data errors. We thought so too at first. Later, Baidu search engineer LEE issued a statement that "measures against low-quality sites have taken effect", which mentioned that there may be accidental injuries, and We gave the channel for feedback, and we immediately followed up on the feedback, but a month passed without any reply from Baidu. At this time, we began to think about whether our website complied with Baidu’s low-quality algorithm. It seems that we have digressed. Let me share what we have done. question.
1. URL problem
SEO friends who have carefully read "Baidu Search Engine Optimization Guide 2.0" should know this sentence
Through in-depth analysis and statistics of daily logs, I found that a large number of spiders were crawling multi-parameter pages, so I used a tool to conduct a global analysis of the URLs of the website. It took me a week to analyze all the URLs of our website, and the number of URLs was exactly the same. It has reached 400,000 and is still increasing. At this time, I realized that there is a black hole in the URL design of the website.
2. Structural issues
Through the analysis of industry keywords and user habits of commonly used categories, we found that the structure of the website is too subdivided, resulting in the website being too hierarchical.
Here are the recommendations from the "Baidu SEO Guide 2.0":
3. Content issues
Through content analysis of all URLs on the entire site, we found that there are three main problems on the website:
1. Same content but different URL addresses.
2. Delete unused content without completely deleting it.
3. A large number of highly repetitive content with different URLs.
4. After the content is transferred to the new domain name, the content before the transfer can still be opened.
These issues are explained in the "Baidu SEO Guide 2.0".
Through the above analysis, we have the direction and confidence in website SEO recovery, so we conducted a more detailed analysis of each problem, and analyzed the potential problems of the solutions to each problem to ensure that every detail was taken into account. Consider, since our site needs to be considered in the long term, it is prudent.
I believe that friends who know how to do SEO know how to restore their own websites. Due to certain factors, I will not elaborate on the restoration method. As long as you are diligent in analysis, have enough SEO experience, and have a deep understanding of SEO, I I believe you will be able to recover in the near future. This article is original by SEO of Hecha.com (http://www.hecha.cn). Please keep the link for reprinting. Welcome to communicate (QQ: sky_123456#qq.com) #replace@ .
Finally, to summarize: SEO is a combination of technology + experience + connections + mentality. Analyze more, do more, communicate more, and maintain a good attitude.
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