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Recently, Ganji.com has invested huge sums of money in overwhelming advertising on various media such as TV, public transportation, and the Internet. This has not only triggered heated discussions about the SEO topic of Ganji.com as a wedding dress for "Ganlu.com", but also caused a lot of confusion. We have seen the amazing financial resources that these large and deep-pocketed websites can invest in promotion and competition. Similar to this, not to mention the efforts of large-scale Internet website giants such as Baidu, Taobao, and Alibaba to burn money and compete for strength. As grassroots individual webmasters faced with this competitive situation, they will undoubtedly be affected by more More pressure.
As a "weak" personal webmaster who lacks financial resources, manpower and even energy, I originally wanted to find my own territory in the vast ocean of the Internet, and through personal efforts and struggle, get even a small piece of the Internet. cake and achieve personal success. However, in the face of the ebb and flow of money-burning competition from large websites, I suddenly suspect that the days when the Internet could boldly start a business by relying on one's own efforts seem to be "gone forever"? As a personal webmaster of a small webmaster, if you want to start a business, succeed, or become famous, where is the way out?
There is an old Chinese saying that "use your own strengths to attack the other's weaknesses." In modern times, Mao Zedong's military thought also mentioned "avoid its strengths and attack its weaknesses." They all emphasize the same idea, that is, don't take advantage of yourself. We must use our own strengths, or find and cultivate our own strengths, to compete with our opponents' weaknesses, so as to profit from our own advantages and win the competition, occupy a world, and create success. Specific to website competition, small and medium-sized webmasters can flexibly learn from the ideas contained in this traditional wisdom, respond flexibly to the competition, use wisdom to compete with large websites, and constantly adjust to find their own advantages, so as to achieve the same results. Get your own share of the Internet. Combined with the practice of website operation, we can do it from the following aspects:
1. Create your own “differentiation” advantages.
Faced with the various scale advantages of large websites such as funds, talents, and relationships, small and medium-sized webmasters must no longer compete with them in these aspects, otherwise it will be tantamount to "hitting a stone with an egg." In order to profitably compete with large and medium-sized websites in the same industry, you must cultivate the "differentiation" advantage of your own website. This requires webmasters to put in a lot of effort in their early homework, study the development strategies of large websites, analyze their content composition, and find the "shortcomings" hidden under their strong appearance. For example, some large websites mainly provide information. Fresh and quickly updated information can attract users, but there is a shortage of resource downloads, especially high-quality resource downloads. At this time, small and medium-sized webmasters can work hard to provide high-quality resources and turn small websites into Create a free or paid download platform for high-quality resources, thereby highlighting features and establishing and strengthening its own "differentiation" advantages. In the process of creating "differentiation" advantages, there is no fixed method. Webmasters should do it in a targeted manner based on the positioning and theme of their own websites.
2. Create and highlight the advantages of “service and interaction”.
While large websites are rapidly expanding and developing, an inevitable problem is often the problem of "the tail is too big to lose". After all, during the crazy expansion, it is difficult to arrange enough manpower to be responsible for many website contents or columns. In more cases, It is a batch-type collective update, in order to maintain the overall update speed after large-scale development, etc. This causes large websites to often face deficiencies in detail creation and service provision. In view of this shortcoming, individual webmasters can give full play to the advantages of "a small boat can easily turn around", more prominently provide rich and high-quality website content, provide consultation or interactive QQ customer service on the website page, or provide relative Free message board for interaction, timely absorption of user opinions to continuously improve and meet more needs of users, so that the website gradually establishes and cultivates the advantages of "service and interaction", and through careful management, this advantage is strengthened , will naturally attract and cultivate more loyal fans of the website.
3. Create a unique website culture and atmosphere.
A website that can quickly leave a deep impression on users and make them fall in love with it, especially forum-type sites, mostly has its own unique culture and atmosphere, which mainly relies on the management team and existing people in the website and forum. Users work together to create a good atmosphere with enthusiasm and wisdom. This atmosphere will attract new users when they first visit and create interest in staying. This aspect is not easy to form in the operation process of large websites. In particular, small websites can allow more general users to participate in the management of the website, while large websites are mostly composed of official management teams. In terms of mass base and affinity In this regard, small websites have more obvious advantages. Therefore, webmasters can work hard in this area to create a unique website culture and atmosphere of their own website, continuously cultivate loyal users and fans, and use this as a basis to attract and convert new users to form a larger user team. . In this way, you can rely on these advantages to compete confidently with large-scale websites, find your own development path, and break out of the world.
Thanks to ganxibao007 for his contribution