Today, this article will continue the last article "SEO needs to change to survive in the cracks" to analyze the very promising e-commerce industry in the application of SEO.
As we all know, one of the future development directions of the Internet is e-commerce. The localization and segmentation of e-commerce is a main direction of webmasters. Jack Ma’s words at the just-concluded Hangzhou Local and Industry Website Conference are even more inspiring. Personal webmaster encouragement. Alibaba is now also embarking on platform development, mainly building basic services for the entire e-commerce ecological chain, such as: communications, enterprise electronic management, payment, logistics, etc.
Recently, webmaster friends who are paying attention to the development of the industry should have also noticed that Taobao has officially joined hands with Hunan Satellite TV some time ago to jointly create "The More Taobao Happens", just like the previous "Taobao World" with Zhejiang Satellite TV , Taobao focuses on disseminating its products through TV programs, and ultimately turns the TV column into a direct sales platform. Taobao has penetrated channels into TV programs, leading to fundamental changes in the supply chain channels of traditional TV shopping programs. Can our webmaster friends also be inspired by the actions of large e-commerce companies like Taobao? SEO is under the double squeeze of search engines such as Baidu and e-commerce platforms such as Taobao. Head-on confrontation will definitely not work, and you can only find another way out.
So how do our webmaster friends link SEO with e-commerce? Here Gary will talk about his personal views. I hope it can provide some help to the majority of webmaster friends who are in a dilemma. Gary is satisfied. As we all know, e-commerce is a money-consuming thing. No money means no traffic. No traffic means that your e-commerce has almost reached its end. Fanke gave us a vivid lesson on this. A lesson. But we don’t have to worry too much when we are friends. Opportunities are always reserved for those who are prepared. I personally think that the e-commerce platform suitable for friends of small and medium-sized webmasters should be a vertical, single-category shopping guide e-commerce. Because today's e-commerce has accumulated enough experience in terms of transactions, payments, and logistics, and has also been favored by the majority of netizens, users' habits do not need to be cultivated for a long time. The most critical problem is that users do not know how to How to choose a suitable e-commerce enterprise for transactions among the numerous products on the Internet.
Therefore, opportunities have come for us small and medium-sized webmasters. Users are often on the other side of information asymmetry. If we can help users dig deep into and organize various product information on the Internet and provide good services, I think this will definitely improve significantly. The traffic and popularity of your website. And this is precisely the advantage of our small and medium-sized webmasters. Shopping guides can segment industries and make a certain type of products comprehensive and in-depth. There are many product categories and industries, and shopping guides in different industries vary greatly. There is not one person who can really help users make purchases. What platforms or companies can achieve, there will definitely be tens of millions of vertical shopping guide sites to help users make pre-purchase choices. At this point, we can use our SEO skills to improve the ranking of the website while detecting various data information of the website and user feedback content. This is exactly what the saying goes, and small and medium-sized webmasters are fully aware of it. It takes time to adjust the positioning of the website and improve the service functions of the website. The most critical point is that SEO optimization is not just about making wedding dresses for others, but also plays a role in laying a solid foundation for the entire marketing process of website promotion, because some The key data of user experience can be improved through preliminary analysis and SEO.
We will share it here today. Next time we will explore other applications of SEO. Thank you!
The article originated from Labor Dispatch www.laolian.net. Please indicate the source for reprinting! Any plagiarism will be investigated!
Thanks to gary for his contribution