This article is a post that Wuhan SEO Madman posted on A5 Chat about a month ago. It was relatively simple at the time, but I didn’t expect that Madman’s post was added as original by Nanami, the moderator of our A5 Forum’s Miscellaneous Talk section, and he was treated as Madman. When I read this post half a month later, it had already reached the third level of popularity. Many friends liked the post and responded. Madman was very surprised. At the same time, he also thanked everyone for their support. Now Madman will tell you what can be done. Increase Baidu’s trust.
In fact, it is very important for a website to win the trust of Baidu. When Baidu trusts your website, it will be friendly to your website, which is also very beneficial to the SEO optimization of the website. Below, Wuhan SEO Madman will tell you seven points to increase Baidu's trust.
The first point: choose “corn” that lasts a long time
As a SEOer, we all know that long-standing domain names have certain advantages in website rankings. If it is a new domain name, we will need to spend more time optimizing it later so that the ranking of the website can be more stable and higher. Because of this, many webmaster friends are willing to spend more money to buy older domain names, rather than registering new domain names and spending more time optimizing them. But Wuhan SEO Madman is here to tell you, don’t blindly go for the old domain name. When choosing to buy an old domain name, we also need to do more analysis to see if this domain name has been punished by Baidu before. Analyze more and understand more. Make a decision to buy.
Point 2: Choose a stable space
If our website wants to be optimized for ranking, stable space is the first choice we want Baidu to trust. Baidu Spider crawls countless websites every day. When Baidu Spider comes to your website, it finds that the website cannot be opened. This is very unfriendly to Baidu Spider, and when the spider comes to the website for the first time, it cannot be opened. , the website can be opened the second time, but cannot be opened again. If this happens again and again, Baidu Spider will also have a temper, and in the end it may not come to visit your website again. Just like us humans, we also have tempers, and we can’t do it over and over again. After all, we often say that "nothing can be done without three things". In fact, it is the same.
Point 3: Design breadcrumb navigation
The breadcrumb navigation of the website is essential in the website. Not only does it allow users to clearly see where they are, it also makes it easier for search engine spiders to crawl each page. The most important thing is that it can greatly improve the user experience. For example, when we see a good article, we usually look at which category the article is in, and then return to this category to look at other articles, and breadcrumb navigation plays a big role in this. .
Point 4: Site Map
Everyone knows that a site map allows search engine spiders to better understand your website, and then crawl the content of your website through the site map. This saves a lot of time for spiders to crawl and allows search engine spiders to better and more efficiently Quickly crawl the content of your website, so the site map is an essential part of our website.
Point 5: Site search function
Today's Internet is developing rapidly, Baidu is constantly changing, and users' needs are getting higher and higher. Since this is the case, we can start with the on-site search function so that users can find what they need better and faster. This is also an important point in improving user experience.
Point 6: Reduce website dead links
When there are too many dead links on a website, it will affect spider crawling. If these dead links are not processed for a long time, the final result may be that spiders will no longer crawl your website. Therefore, we must try to reduce the occurrence of dead links on the website. It is recommended that you create a 404 page. This will not only not affect the crawling of spiders, but also will not cause you to lose website traffic.
Point 7: Make the website simple
Madman said that the website simplicity mentioned here mainly includes code simplification, clear navigation, and website structure as organized as possible. The general structure should not exceed three layers. All of these can make our website simpler, which will not only improve spider crawling, but also further optimize the user experience, which is also equivalent to increasing Baidu's trust.
The above are the lunatic's seven points on increasing Baidu's trust. I hope everyone will not laugh. In fact, as long as our website is trusted by Baidu and Baidu is friendly to our website, this can bring great benefits to website optimization and make our daily tasks smoother. This article was originally written by Wuhan SEO madman www.59seo.com. Please indicate the reprint, thank you!
(Editor: Chen Long) The author’s personal space is crazy