-
On August 22, Baidu’s algorithm upgrade will affect the inclusion of cheating sites and the ranking of low-quality sites. This news became the front-page news in the SEO world that day. At that time, all webmasters were speculating that the Baidu algorithm upgrade would be no less powerful than on June 28, and that a large number of websites would fall in the Baidu algorithm upgrade. But according to the data I have collected in the past few days, this Baidu algorithm upgrade is fundamentally different from the major upgrade in June. Let me introduce to you the differences.
We know that Baidu has always been merciless towards webmasters and would rather kill the wrong ones than let them go. The big K site in June affected a large part of the regular sites, which was much larger than what Baidu claimed. Several of my friends are regular website owners, and their regular blogs have all been banned. There is no point in complaining. I believe there must have been too many people reprimanding them, and Baidu couldn't handle them. But according to the observation results this time, its strength is no less than that time. Take the two words that I often pay attention to as examples, one is the weight loss drug ranking list, and the other is SEO training. The word weight loss drug ranking list is the largest on the home page. Change blood, leaving only two original stations. The homepage of the word SEO training has also changed half of its blood.
But this time the situation is like this, it only makes your keyword rankings thousands of miles away, and does not make you encounter disaster. According to most data, people just remove one of your keywords. It’s not that the weight of the entire site has dropped, it’s that all keywords are not ranked. For example, some brand names are still ranking, or some unpopular keywords are still ranking, but the rankings of the main target keywords have dropped significantly. In particular, friends from some popular industries have reported this to me. The replacement rate of some popular keywords’ homepages has reached half. This is enough to show that the impact on keywords this time is not weaker than the impact in June.
But this time the majority of webmasters were not as angry as last time, because this time Baidu adopted a very gentle approach. How do you understand the word gentle? It means that Baidu has changed its strict approach to webmasters in the past and prefers to kill mistakes rather than let them go. In fact, the author still approves of Baidu's approach this time. If the K of the site is reduced to zero, it will be too harmful to the webmaster, because one of the hopes of others has been dashed by you. The recovery date of a website that has been reduced to zero by K is far away, leaving only hope if it is included. Why there was a collective click bidding situation on Baidu last time? This is the anger of the majority of webmasters towards Baidu. This has also caused a certain degree of trouble for Baidu, and Baidu has also made some concessions in this regard. For example, turning on the complaint function, for example, will announce the next major update in advance. This may be because Baidu is gentler to webmasters. Of course, it can also be said that Baidu is more open.
Let’s just imagine that if Baidu takes the same approach as in June again this time, I believe the webmaster will make a bigger fuss this time. However, Baidu has adopted the method of reducing the rights without deleting the content, which is much easier for the fragile hearts of the majority of webmasters to accept. If a website is hacked, it will be impossible to explain to the boss, and many webmasters may have to find a job. But if it is a demotion, it can be explained as a common occurrence and it will recover after a while. In this way, Baidu's goal has been achieved. On the one hand, it has attacked those vast garbage stations, and on the other hand, it has balanced the hearts of Baidu webmasters and will not arouse the public anger of webmasters. Why not kill two birds with one stone? The only thing is to pay The price is just a little bit of space, just use this space to store some content that should be deleted. When the webmaster is not in such a bad mood, he does not make trouble or complain, and Baidu itself saves time. I once wrote an article after the Baidu 628 incident saying that Baidu does not know how to balance the relationship between webmasters. I didn’t expect that Baidu would balance the relationship with the webmaster this time. I guess they read my article. Haha, just kidding.
Some people say that the launch of 360 has led to the upgrade of Baidu's algorithm, allowing the majority of netizens to experience better results. The reason why they are so polite to webmasters is also because of the launch of 360 search. I feel that there should be no direct connection here. I personally judge that the possibility of tens of thousands of people clicking to bid last time is even higher. Anyway, I think I still have to give Baidu some positive comments about this Baidu algorithm upgrade. Baidu is now more and more open, and webmasters will become more and more relaxed. I believe that as long as you can adhere to the correct practices for those websites that have been demoted, provide users with high-quality content, solve user problems, and continue to retain users. Reflect on whether the past operating methods violated the regulations and whether they were not based on the user's perspective. Of course, this is also worth pondering for all our webmasters. As long as you insist on being a white hat and creating value for users, I believe your site will still have a chance to be reborn. In fact, I am writing this article just to encourage those webmasters who were injured in August. Baidu is now more open and more polite to us. As long as you have the confidence to build a good website, your website will definitely become a dead tree and spring again. The content of this article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ , hoping to give the majority of webmasters some confidence. If you have different views on this storm, you can discuss it further with me.
(Editor: Yang Yang) The author collects the personal space of the funniest jokes on Weibo in 2012