Recently, it was discovered that Baidu snapshot updates on some websites are backtracking. I feel that Baidu’s ranking algorithm will be adjusted. I just learned from Baidu’s announcement “08-22 Baidu algorithm upgrade will affect the inclusion of cheating sites and the ranking of low-quality sites”. The algorithm has been upgraded again, and it is clear that this upgrade mainly targets websites that affect user experience such as random collection and hyperlink cheating. At the end of the announcement, it was stated that this algorithm upgrade will improve the keyword search experience by 4-5%. At the same time, there will still be some unavoidable accidental injuries, and it was once again emphasized that the algorithm upgrade for cheating will continue.
Read the examples in the Baidu algorithm update announcement carefully and put forward my personal opinions as follows:
First, the content is collected randomly and the sentences are unclear, so readers cannot obtain the information they need.
I believe that everyone who often surfs the Internet has encountered the collection site, but when looking at the content with unclear sentences and unclear words, he does not know where the content came from, and it is even more difficult to understand the intention of the website author. I have also encountered sites that collect content. I feel that it is very laborious to understand the meaning of the article content, and I feel disgusted by the effort.
Second, although the content is readable, most of the articles are collected and copied from other websites and have no original content.
This refers to pseudo-originality, and examples of pseudo-originality are not uncommon! For example, when you encounter a certain problem in life and work and hope to query related information through a search engine, you will often encounter unusual similarities in the content of the web pages you open. . The purpose of searching on the Internet is to understand more different viewpoints to help you analyze the problem and make solutions to the problem. However, such similar web page content not only does not help realize the original purpose of search, but also reduces the work efficiency of searchers.
Third, the web page is interspersed with keywords or articles that are not relevant to the topic in an attempt to deceive search engines, which is of no real help to users searching for related keywords.
This is keyword stacking, which is deliberately done for search engines to see, and is a typical SEO cheating behavior. It is stated in many seo tutorials that keywords can appear several times more consciously, but this does not mean that they can be piled up, or even cause the words to fail to express the meaning, or even violate the authenticity of the facts. Personally, I think this kind of behavior is mostly caused by SEO newcomers who are not yet familiar with SEO technology. Under the guidance of the dogma of "keywords appearing several times more", they ignore the requirements that the information needs to be true and the sentences need to be fluent.
Fourth, pretend to be the official website to deceive users, and make untrue statements in the title and meta tags.
This is even more intolerable. Impersonation and deception are not only against social ethics and easily arouse resentment, but are also very likely to violate relevant laws.
Fifth, the website contains a large amount of illegal or fraudulent content, which may cause losses to users' property safety.
After reading the above examples in the 8.22 Baidu ranking algorithm announcement, I have two thoughts:
First, abide by the law and be a conscientious person
Whether in reality or on the virtual Internet, you must not only be a qualified citizen who abides by laws and regulations, but also do not violate social morality and be worthy of your own conscience.
Second, the best way to build a website is to provide users with high-quality original content.
The real goal of SEO is to display high-quality and most relevant content to search users, allowing users to analyze and make their own choices, thus focusing on user experience. Cheating behaviors such as collection, pseudo-originalization, and keyword stacking are called black hat SEO in the SEO industry and are already an old topic. These behaviors are exploiting loopholes in Baidu’s algorithm and presenting their own content to users. Baidu has repeatedly cracked down on these cheating behaviors, but why are they still banned? Personally, I think there are two reasons. One is that with the upgrade of Baidu’s algorithm, cheating methods are constantly updated and become more concealed; the other is the psychological factors of opportunism. . However, as the saying goes, the devil is as high as the road. Relying on cheating methods for SEO optimization is not a long-term solution. The only way to build a website is to provide users with high-quality original content.
At present, in the entire SEO industry, there are more and more voices saying that Baidu SEO is difficult to do, and there are even claims that SEO is outdated. Based on my experience in website optimization in Shanxi, combined with the 8.22 Baidu ranking algorithm announcement, I think that every website optimizer should keep abreast of changes in search engine algorithms and correct their own optimization methods in a timely manner, otherwise SEO will really fail. will become obsolete. Finally, I once again emphasize that as an Internet webmaster, you must abide by laws and regulations, do not violate social ethics, and be a conscientious website.
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(Editor:momo) Author webdandelion's personal space