First of all, it should be stated that these experiences are Qiu Songsong’s feelings in actual SEO operations. They may not necessarily represent the real Baidu algorithm, but there is definitely a certain correlation and everyone can use it as a reference.
1. Baidu likes things that are new, fast and stable. New refers to two aspects, one is new content, and the other is web pages that are updated frequently, but this is not absolute. If a website has many incoming links, it will be very good even if it is not updated at ordinary times, because the weight is already very high. Baidu believes that it is an authoritative information or site; fast is easy to understand. First, update the website quickly and insist on updating. You cannot fish for three days and post the web for two days. Then it is fast to open. This aspect is scored in two parts. One is The first is that the server bandwidth must be large, and the second is that the program structure must be streamlined in order to achieve the fastest speed; and stability mainly refers to stable website updates, no large-scale revisions or title changes, and the server operation is also very stable, with few glitches. Can't even be opened. For ordinary people, new things can be achieved through hard work, but speed and stability require investment in servers.
2. Baidu ranking depends on two aspects, one is links and the other is content. Let’s talk about links first. There are two types of links. One is high-quality links. How to judge? The website itself has good ranking and inclusion. It can be easily judged by the PR value, but the PR value can also be faked, so everyone should pay attention to identify it. The second is a large number of links. Quantitative changes can produce qualitative changes. As long as the number of external links increases steadily and reasonably, Baidu will consider it normal. If the number of external links suddenly increases, it is fake. If the software is cheating, Baidu will deal with you. If you are a novice and no one is willing to exchange friend links with you, just rely on quantity. Add three external links today and five tomorrow. If you stick to it, your site weight and ranking will definitely go up. Then let’s talk about the content. People often say that if the content is original and good, it must be included and have high weight. In fact, this is not the case. Baidu can tell whether it is original or not, but it cannot tell whether it is of high quality. After all, it is a machine and has no aesthetic sense. There are so many Create some content related to the target keywords of your website. Even if it reads very naive, as long as it is smooth and does not directly copy others, Baidu will usually include it. Of course, if your article is well written and has a source link in the middle or at the bottom, and many people will reprint it, then you will add an incoming link, which will also get Baidu's favor for your entire website. Write more articles that Baidu likes and are related to your website. Even if so many articles seem to be the same, they are just like this. News events can also be your breakthrough point. Pay more attention to current affairs and create content based on the needs of most netizens, rather than taking it for granted to create content that you think is interesting. But don’t involve politics or illegal things. You don’t have the capital to bear the risks that may arise.
3. Some other small details. First, when different regions search for the same keywords, if you click on your website more, the ranking will go up. However, this is not easy to do frequently, and the effect is only temporary. The idea is to build a Q group of webmasters from all over the world to operate. . Second, the wheel chain turns the link into an endless, chaotic long dragon of dots and lines. The effect is very good, but be careful not to use methods that may arouse suspicion of cheating: the same IP, the same website style, the same domain name registrant. , the website update time is the same, etc. The more complicated this process is, the closer it gets to normal website development.
4. Low-key. Even if your website ranks well, don’t talk about it everywhere or write it into articles for people to reprint. If something attracts a lot of attention, Baidu will study it. If it is discovered by humans, you will be in misery. Making a fortune in silence has been king in China since ancient times. Pretending to be struck by lightning.
5. Persistence. Sometimes we think we know Baidu very well, but rankings, inclusions, etc. are up and down, and we are not sure. Qiu Songsong feels that in fact, this is not because you are wrong, but because Baidu is trying to hide its true algorithm. If everything is accurate, the method is public, and everyone tries it, then Baidu is not crazy? He should have a set of random times. To handle various ranking mechanisms, sometimes collecting them later, sometimes collecting them earlier. Second, provide opportunities for everyone's website. Unless it is a particularly good and authoritative website, others will make your ranking go up or down. This has two advantages. First, you will be dizzy and your heart will beat with it. , I continued to do SEO desperately and provided content for Baidu. Second, he can test which websites users like. From the data, such as the number of clicks, he clicked on the first one and closed it, or clicked on the second one, or whether he spent a long time flipping through the page, or changed to another one. Word search, he will consider. Remember, the essence of search is to serve users. If people like to find what they want, they will like to use you, and Baidu must do the same. This article discusses the most essential things of algorithms. These things will not change. No matter how the algorithm changes, it cannot surpass the user experience, unless it is a global monopoly or is in an authoritarian society and is severely artificially affected. But ordinary vocabulary will not appear like this, so you can rest assured. And persistence means to keep doing it based on your ranking experience, and eventually you can move your life to the upper class without being restricted by the hardships of life. Build your website well, do it in a formal and focused manner, do it well, and slowly your user base will emerge. Why bother relying on Baidu? Of course, this situation may only happen to one in tens of millions of people, but we must have it. A good goal, wouldn’t you say?
6. Baidu is not that kind of selfless search engine. It is slightly different from Google's "Don't be evil", so I think Baidu will like it if you add Baidu-owned content related to your website in the friend link, such as encyclopedia entries. Some. Although Baidu denies this, I think with the Chinese mentality, if I include your website and you give me a link, of course I will be happy. Others can also be deduced by analogy, for example, using Baidu Statistics, Baidu Ad Manager, Baidu Search, joining Baidu Alliance, etc.
7. Randomly rank similar websites in a small range. There are only 10 empty spaces on the home page. Except for the few fluctuations in the top few with obviously higher weights, the others fluctuate randomly, giving everyone a chance and making everyone nervous. Continue to pay attention to Baidu. Baidu’s purpose is reached.
Okay, the above is Qiu Songsong’s summary of Baidu’s search ranking algorithm. If you have better ideas or different opinions, please come to my blog to communicate with me! Please keep it for reprinting: http://www.qiusongsong.net/ post/134.html
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