Friends who are in the search engine optimization industry (SEO) are very hard-working. Not only do they have to face boring and tedious work, but they also have to constantly deal with search engine algorithm updates. Many sites are facing downgrades because they cannot meet search engine standards. . In fact, just think about it, are we really dependent on search engines to the point where we can’t extricate ourselves?
Indeed, SEO is one of the most effective means of online promotion, and it is a fact that it brings rich target traffic to the site. However, as an online promoter, the most taboo thing is to put all your eggs in one basket, especially SEO. Because SEO is ever-changing, we cannot do everything appropriately. Therefore, from a long-term strategic perspective, we need to make multiple preparations and expand promotion channels and coverage so that our online promotion will not be stuck in one direction.
SEO is changing rapidly, what remains unchanged? How can we respond to it?
What remains unchanged is our target users, and the needs of our users are always endless. As long as we continue to analyze and meet user needs during the operation of the site, the development of the website will not be restricted. Faced with the constant changes in SEO, how do we cope with the changes? The answer is actually very simple: that is, always focus on the user, improve the user experience of the site, so that our target visitors can quickly obtain site information, and generate interest in the site. satisfaction and trust.
Then, when facing target visitors, from the perspective of site promotion, we must do the following aspects.
1: Continuously provide content that meets visitor needs
Content is the foundation of every website. The content of the website has always served our target visitors, but the author found that many people take SEO too seriously, blindly just to win over search engines, ignoring the needs of visitors; blindly mining traffic, forgetting what visitors want Want anything. Our site cannot just provide text content that search engines like, but also provides products and a platform for visitors to communicate, just like an online home. These are all components of content, and the goal is to keep target visitors on the site as much as possible and become loyal users of the site.
2: Multi-level visitor promotion site
Promote your site to let visitors know about it, which means spreading the word. Although SEO is the most important method, we cannot stick to SEO. We also need to take a multi-pronged approach. To promote our site, we must first know where our target visitors gather. Of course, we cannot just stick to online. In the early stage, we may consider the issue of local capital investment, focusing on online and supplemented by other methods. As shown in the picture above, we can see that it is an online and offline promotion model of a house developer, and search engines are only one of its channels to obtain a wide range of visitors. To obtain a higher conversion rate, it is necessary to rely on other online and offline platform. But in general, no matter what method you use to promote, there is still only one central principle: user-centered and constantly meeting user needs. We stick to promotion just for the sake of promotion. Just like many bloggers who reply to guest messages and answer questions at any time, it is actually a service.
Three: Learn from visitors humbly
In many cases, the site we build is a professional site, but we do not necessarily have an in-depth understanding of this industry. We can only say that we have made some achievements in promotion. In this regard, we need to continue to learn more from visitors in order to make our site closer to visitors and satisfy them. Our purpose of promoting the site is to serve users, but the process is a long-term learning process.
Four: Pay attention to the development trends of the network industry
In the Internet age where information is highly developed, anything can happen at any time. Our vision cannot just be limited to the present. Whether it is SEO or changes in the industry we are in, only by being keen and prophetic can we remain invincible. Promotion work is a job that requires innovation and innovation. We must constantly learn new knowledge and new methods so that we can keep pace with the times, rather than sit back and watch the sky and be indifferent to changes in the outside world.
Finally, the author would like to emphasize that our confidence and perseverance in promoting the website also need to be sustained. As long as we keep moving in the right direction, the success of the website belongs to us. This article was originally created by QQ Couple Network http://www.qinglv5.net/ . Please retain the source for reprinting.
(Editor in charge: momo) The author’s personal space for the first screening