Doing SEO is equivalent to falling in love with search engines. We can neither let ourselves be too wronged nor make search engines sad and annoying. Then we must learn to coax, just like coaxing a girlfriend. We also need to fully understand the nature of search engines. As long as we understand what search engines like and what they don’t like, then our SEO can be excellent. Next, let Guangzhou SEO Liu Yufan explain in depth what practices will be annoying to search engines?
1. Search engines don’t like your website to be updated frequently.
Many webmasters do not have a good positioning in the early stages of building a website, which leads to frequent revisions of the website later. This is one of the most common ways to reduce the authority of a website. If the website is not particularly bad, or the website does not require large-scale revision, it is best not to revise it. If the user experience is very poor and is not conducive to optimization, it should be revised slowly. Do not revise it all at once. This will make Baidu When crawling next, it will think that you are not the same person as before, and search engines will think that it is a new site, which will lead to re-examination and re-verification, and the authority will be demoted immediately. Therefore, website revision is very important and must be carefully considered.
2. Search engines don’t like you frequently changing titles.
The title is the core of a website. Search engines attach great importance to the title. If the title is frequently modified, not only will the title be lowered, but it is more likely to be K-ed. Under normal circumstances, appropriately modifying the title of a small website will help increase the ranking of the website, but remember that the modified title must be related to the original title and consistent with the positioning of the website. If your title is a large portal, then changing the title frequently will cause resentment to search engines, because the website has been determined in the eyes of search engines before. If you change the title without any warning, the consequences will be serious. First, the ranking will drop directly. , the second is that the weight drops directly, and the third is that the homepage is K-ed.
3. Search engines also don’t like you piling up keywords.
Keyword stacking is also very offensive to search engines, but this needs to be treated according to the specific website. Don’t deliberately increase or decrease keywords, just appear naturally. If you deliberately increase the density, it will cause over-optimization and you will be punished by search engines. Generally speaking, as long as you insert keywords naturally, they will appear where they should appear and not where they shouldn't. You can make adjustments based on user experience. Therefore, there is no need to deliberately increase or pay attention to things like keyword density, just make it natural.
4. Search engines don’t like collecting all content.
If the website collects far more original or pseudo-original content, it is difficult to guarantee the quality. When search engines crawl and filter, they will classify your website as a lower level, so it is better to collect less content. Those who really want to build a good website and build a website for a long time must not collect it. As soon as you start this way, it will easily be regarded as a garbage site by search engines. This should be remembered.
5. Search engines dislike promiscuous friendship links
Friendly links are regarded by search engines as one of the important indicators for improving website weight and ranking. It is best to find related websites when exchanging friendly links, rather than looking for websites that are thousands of miles apart. In addition, when exchanging friendly links, you should also pay attention to checking the user experience and quality of the other party's website, and also check whether it has been punished by search engines, whether black hat methods have been used, etc. In short, you should pay more attention when changing friendly links.
6. Search engines kill mass external links
This is an action that makes both search engines and users extremely disgusted. Mass-sending external links adds a lot of garbage to the Internet, creates a lot of inconvenience for users, and increases the cost of search engine judgment. Moreover, mass sending of external links is an extremely obvious means of cheating. In the Baidu 628 incident, many websites that sent mass external links have been K-ed. Next, I believe that search engines will have a greater impact on websites that send out external links in bulk.
Doing SEO, building a website, doing optimization, and doing marketing are all ways of falling in love. Falling in love with people is about heart-to-heart talk, and falling in love with search engines is about falling in love. When talking about heart-to-heart love, you should put your heart and soul into it, and do every detail wholeheartedly. Go and have a love that truly belongs to you, I believe it will eventually belong to you!
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(Editor: Yang Yang) Personal space of the author Liu Yufan