For traditional websites, some people say that 60% of the traffic comes from Baidu, then 30% comes from Google. For WAP, Google is also the future trend. Personally, I feel that Baidu’s WAP website is not good enough (ps. I also like Baidu).
You can try to search for the term seo. There are a lot of articles about thoughts, techniques, experiences, and everything. However, if you add a wap, it will become a little deserted. There are very few seo articles about wap websites. Why, because it is really There are very few people who perform search engine optimization on WAP websites. Why, because it is not necessary.
Mainly for WAP websites, the number of pages included in search engines is not enough. Is it because WAP has too few resources? Or is it limited by current technical problems? I think it is both. It is true that WAP’s original resources are scarce, and most of them are games and In the software category, there are more original resources, novels, and articles, all of which come from the web. Of course, they also tend to grab the web directly, regardless of WAP. From a technical point of view, anyone who knows about SEO knows that search engines prefer purely static HTML pages, and do not like to crawl pages with too long URLs, nor do they like websites that frequently change their homepages. Unfortunately, wap Dynamic web pages are not allowed. The main components of WAP websites are three categories: content, advertising, and friend links. In terms of advertising, WAP ads are very different from those on the web. Most of them are performance-based ads, and they are temporary ads that cannot be stable for a long time. In terms of traffic, small and medium-sized sites basically do not rely on search engines and focus more on traffic. For cooperation, friendly links use special links instead of exchanging domain names and addresses. As for the content, since it does not rely on search engines, of course the content updates have become lazy. From these points, WAP's page features: "Multiple "Change", advertisements are easy to change, and friend links are added and removed, making it more convenient to use dynamic pages in WAP. It just so happens that search engines don't like it. WAP websites can actually generate web pages such as wml and xhtml. However, wap lacks js support. It is unrealistic to regenerate all web pages in the site once an advertisement or friendly link is changed.
The content may also be related. In this industry, there is a little reliance on search engines. The types of sites are basically software and game sites.
Some people say that pseudo-static can be used, which is also a bottleneck problem. In fact, the PV of wap websites is much higher than that of web websites. If you want to ask why, there are many reasons. This is also a characteristic of China. The traffic comes and goes, and the same user may be in the same circle. After going around in a circle, I came back to where I was. Tens of thousands of traffic on a WAP website is very easy for a senior webmaster (Ps: I don’t refer to X site, X site is not that good on WAP). Those with many connections Under certain circumstances, sometimes tens of thousands can be done in a day, but they are all PV. (Ps: Friendly reminder, friends who are working on the web, don’t read what I say, they all flock to wap. The web has the benefits of web, but wap also has many disadvantages. Most of the webmasters who are new to the wap industry are being squeezed. share.). Let’s get to the point. High PV is a good thing, but you will have to bear the burden of the server. I remember a few years ago, a colleague of mine got a PV of 300,000+ for his website. In the middle of the night, the lag made you want to cry. I used to use ASP. +access. Access is not a specialized web database originally. It has poor thread support. It is often stuck at 0 o'clock in the middle of the night and has to be downloaded and repaired. Many webmasters now feel this way. In the case of large traffic, plus the resource loss that requires pseudo-static URL rewriting, if the server is not good enough, or if a virtual host or VPS is used, you can imagine how many well-configured machines you have to buy. That type of machine can I asked you to build several web sites, but the cost investment does not match the income.
Of course, pure static and pseudo-static are both methods that can be adopted to attract search engine traffic. Now some websites use a combination of wap1.0 and 2.0, that is, the so-called "3G version", "color version", " "Iphone version" and so on, use the wml2.0 method to create html wap pages, thereby absorbing some search engine traffic, but that part is also pitifully small, and the mobile client does not support css, etc. often. It will be very laggy and most users will not like it.
I feel that NetEase's WAP website is better at doing SEO. I have been studying their structure recently. Google also includes many pages of NetEase WAP, regardless of whether it is due to high weight or due to payment.
There is a difference between Google and Baidu. What happened some time ago is Google's wml gate, which is actually this. Google has a special classification for WAP websites. This is a relatively advanced point in the country. I hope Baidu can do the same as soon as possible. Mobile Baidu and I don’t know much about which mobile phone Google has more users. However, I feel that Google and Baidu are better than WAP’s specialized search, Yicha, Rubao, and Aiwen.
Rubao, I personally feel that it is more friendly to WAP (Ps: there is no suspicion of ads or soft articles, please don’t be suspicious). Many web pages that cannot be included by Google and Baidu are almost all included by Rubao, but their users are relatively Baidu and Google are a bit lacking. They stopped doing paid promotion business last year. I wonder if they are disappointed with this business.
In terms of easy search, it has recently begun to focus on web searches. When searching, there are more web pages and fewer wap pages. It should be to enrich the content, but in this case, it is not putting the cart before the horse, although users do not care about them. Regardless of whether the clicked page is WAP or web, website managers will not be interested in their traffic. However, their traffic is indeed quite large, and they have also received VC investment, which is quite stable.
Aiwen, this term is still very familiar to early WAP webmasters. In the past, they also had a self-service friend link with a comprehensive website, and the traffic was quite large. They also did paid promotion in the early days, but it did not last long. It has not been for a long time. I have used it, but it did really well in the past, but recently its reputation has gradually faded away.
As the leading domestic search engine, Google is more friendly to WAP websites, which I like very much. However, their mobile search does also include more web pages. I hope that search engines can develop the mobile Internet earlier. For you, it is an oil field, and for us "rats" who steal oil, it is also a good thing.
Next, I will summarize a few differences between web and wap websites. Of course, they are limited to small and medium-sized sites. I don’t understand big sites like Tencent and Sina, haha.
As I write this, I always feel that WAP has never been very popular. Haha, there is nothing we can do. Everyone is trying their best. There are still many aspects that have not been mentioned, and they will be gradually added in the future. If any friends have other opinions, you can also explain them to me.
Okay, that’s all. If you have friends who want to discuss it, you can leave a message. This technical article may be a bit confusing, so I hope my friends can give me more opinions and insights. (Source: Abu Sama’s blog)