The battle for market share between Baidu Search and 360 Search resulted in the so-called Three Hundred Wars. The launch of 360 Search comes at a very appropriate time. Baidu began experimenting with the new algorithm on June 22, resulting in 80% of domestic small and medium-sized websites being blocked. Three months have passed, and now at least 30% of the websites have been restored to inclusion. If it weren't for the emergence of 360 search, Baidu would definitely not relax its algorithm so much. On the contrary, Baidu treats small websites harshly, which leads to opportunities for 360 Search.
The war at the beginning was cruel. Baidu hit 360 without any chance to fight back and was beaten while sitting. Baidu News, the websites included in Baidu, do not have any positive information about 360. They are all information accusing 360. The most controversial one is that 360 violates the search rules and grabs the robots protocol without authorization. There is even a capitalized title: 360 Violating the robots agreement and ignoring the rules may cause chaos in the industry.
An engineer from a certain search giant also magnified the vulnerability of 360 Search tenfold. Netizens don't know the real reason at all, so they just read what the news says. However, the media followed the rumors indiscriminately.
At 18:00 on September 14, 2012, Shandong TV's "Investigation" column titled "Who Will Win in the Baidu 360 War?" and used the search dispute between Baidu and 360 to slander 360 without interviewing the company. Safe Browser leaks user privacy, causing huge harm to 360 Company and 360 Safe Browser. In order to protect the legitimate rights and interests of the company, 360 decided to sue Shandong TV in court and made a solemn statement.
In response to the reports in the "Investigation" column, 360 Company refuted them one by one. It is claimed that Shandong TV Station misled the 360 Browser into leaking user privacy without interviewing 360 Company to verify the issue, which seriously damaged the goodwill of 360 Company.
The "Investigation" program also stated that the four major securities firms including GF Securities and NetEase requested to uninstall the 360 browser, which is an open rumor. At 17:00 on August 27, a rumor appeared on Weibo that the four major securities companies required the uninstallation of 360 Browser. Only an hour later, GF Securities publicly spread the rumor through Weibo at 18:06, asking the reprinting media to delete the rumor themselves. And reserves the right to pursue legal responsibility for rumor spreaders. NetEase Public Relations General Manager Liu Youcai also refuted the rumors immediately after they emerged. In fact, this is controlled by a certain search giant. "Investigation" turned a blind eye to these facts and deliberately cited these rumors in the program. 360 Company believes that this not only violates the professional ethics of news media respecting facts, but also constitutes a reputation infringement on 360 Company and its products.
Various rumors that discredited 360 all started when 360 launched search. Internet users need a safe, clean and fair search service. At the same time, Internet workers and SEO practitioners also hope that search giants will not conduct a large amount of manual intervention in search results for commercial interests. Webmasters also hope that search engines will compete fairly and not use despicable means to compete with each other and use their own resources to exploit each other's vulnerabilities.
At present, Baidu search has begun to include a wide range of small and medium-sized websites, and the number of negative comments reported by 360 is also decreasing. "Baidu search will return to the embrace of small and medium-sized webmasters," Mao Hongliang, a well-known Internet marketer and founder of Chutian Webmaster Station, once predicted in advance.
Websites that were previously downgraded or removed from inclusion are also being restored one by one. Baidu's renewed support for small and medium-sized webmasters is indeed a wise choice to maintain Baidu's position as the leader in Chinese search. Baidu is also constantly improving the quality of its search services, and of course it cannot do without the support of webmasters! A search engine without the support of China's 3 million webmasters will not be a popular search engine! I believe that Baidu search will become more and more popular in the future. It is becoming more and more fair, and manual intervention is getting less and less! Of course, 360 Search must also fulfill its promise, continue to carry forward the spirit of free anti-virus, insist on putting the interests of users first, and make every effort to provide safe, clean and fair services for Internet users. search.
(Editor: Qiangzi) Author Mao Xinhong’s personal space