I have been a webmaster for more than 2 years, and I feel that this year is the most extraordinary year. Not only the Baidu K-site has been launched one after another, but also the emergence of 360, and the closure of Teacher Zhang Guoping’s Light Year Forum. In short, this year’s major mobile Internet events They happen frequently, and these major incidents have also exposed the bad mentality of SEO practitioners or webmasters.
360 turned out to be the dependence of SEO
I think any webmaster will be happy for the birth of 360, because to be honest, we are really fed up with Baidu's arrogance and unreasonableness. They update the algorithm and rectify the Internet environment at every turn, but in the end some spam sites can still survive. On the contrary, our regular original website died early, so when 8.16 and 360 comprehensive search were launched, many webmasters screamed in the forum or QQ group because we finally found a savior, but now, there are still How many webmasters still believe in 360? Xingyi’s view on this is very simple. In the Internet environment, it is always better for multiple companies to compete than for one to dominate. However, the future of the website must not be pinned on a fresh and refined product. When we all scold When using Baidu, don’t forget that the predecessor of 360 Comprehensive Search was 3721. If a website wants to develop for a long time, it must always be based on brand building, just like the popular Lu Songsong and Yigedian, especially Lu Songsong. Although it is visited by K station, The volume remains unabated, and this is the power of the brand.
Frequent K site incidents after 6.28—it’s easy to lose yourself
Since I have a lot of free time, I have a lot of time to browse blogs, so I found that some well-known blogs will be full after the K site. For example, during the 10.23 update event some time ago, the number of comments on Lu Songsong’s blog reached hundreds. Articles, and among them are nothing more than some dissatisfaction with Baidu, or self-defeating words. In fact, everyone knows that it is not easy to build a website with hard work. Thinking about the repetitive work day after day is upsetting, but we Let's not talk about whether Baidu is right or wrong. Just from everyone's approach, we can see that we are not rational and mature enough. We are easily deceived when encountering "accidents", such as the malicious click incident on 6.28. This is a good illustration of this point, because I think everyone really needs to think more about whether it is really useful to act as a saboteur.
Lightyear Forum is closed - the Internet is full of garbage and has no morals
On October 20, the Lightyear Forum, which is well-known in the industry, was closed by Mr. Guoping. Although Mr. Guoping gave an official explanation that pure SEO was inappropriate, we all know that the SEO development environment in the past two years has been too chaotic. , there is a lot of garbage, and the quality of employees has dropped sharply. Everyone is doing SEO for the sake of doing SEO. The development environment and sharing mentality have become skillful. Just like when you publish an article on A5, the first few webmasters who reprint it may I left you a link, but after reposting it five times, the link has long since disappeared, and it might become someone else’s original work. In addition, there are many illogical articles full of keywords, although Baidu cracks down on black hat optimization methods. , but the short-term huge profits brought by black hats still make many webmasters move forward, and all this confirms another sentence of Teacher Guoping, the domestic SEO environment is not good, there are no standards in this field, and it will always be a fringe industry.
Release of Baidu Optimization Guide 1.0—Selfish Farmer Consciousness
I still remember the reminder that Baidu gave us on February 15, 2012, that we must view the SEO market correctly and not easily trust the optimization companies on the market. Although on March 8, when searching for words related to SEO, the words that appeared changed from the previous serious tone to affirmative SEO, but there are still many webmasters who are no longer optimistic about the SEO industry, so they cried out to describe the situation at that time. The scene is not exaggerated at all, but after half a year, SEO is still alive and well, and it has not become the end of the world as everyone imagined. I feel that all this is just everyone's small farmer mentality, that is, selfishness. , everyone sweeps the snow in front of their own door, don't worry about the frost on other people's tiles, the reason why SEO has developed to Baidu's repeated rectifications, the closure of the Light Year Forum, in a word, the overall environment of SEO has not been greatly improved. Improvement, it can be said that the current SEO is a pool of stagnant water. Even if it can be saved, it is controlled by some selfish villains and advanced optimization methods are not taught. Think about why so many people are doing black hats, and so many people are pushing forward. It feels like we are forced to do it because we don’t know white hats, we don’t know clever optimization methods, and no one is willing to teach us, and the documents searched from the Internet are nothing but garbage, which makes us feel embarrassed. Only through mutual dedication and sharing can we get rid of the dross and learn from each other's strengths. Excessive pursuit of good self-understanding can easily make SEOers overly self-motivated and elevate their bad mentality.
Some of what I said today may be extreme, and I hope you don’t mind the inappropriate words. However, I still hope that some of today’s sharing can help you find the path for future development. The source of the article is Restaurant Design http://www.maxitas.com , A5 first published, please keep the address for reprinting, thank you.
(Editor in charge: momo) The author turns out to be such a personal space