In view of the variability of search engine ranking algorithms, some of the following factors may be a bit outdated. I hope all SEOs can adopt them selectively.
Maoseomao declares that the search engines mentioned below do not specifically refer to any one search engine. If a certain article is specific to a certain search engine, the author will mention this search engine. If the author didn't mention it, then this article will be common to all search engines.
The following are 10 factors that are beneficial to search engine rankings. Topics 2 and 3 will be published in the future.
1. When naming web pages in English websites, use - to connect multiple words. It is best not to use the symbol more than 4 times. It is best to name the web page using keywords. Note that this is an English website.
2. Pay attention to website updates. The more frequently and quickly you update content, the more search engines will like it. Especially Google, friends who are Googlers must pay attention to this. Google attaches great importance to this point.
3. A link from a website with high weight and related content is very helpful to the ranking of your own website, but one thing to note is that this link must be stable. After maoseomao’s test, the purchased link must be hung for 2 weeks. It will take effect slowly later. Don't be too anxious, everyone.
4. The theme of the website should be clear. This has a great impact on the ranking of the website. If your site is large but not professional, then the theme of your website will not be distinctive, and it will be difficult to obtain keyword rankings on this theme. But this article does not apply to veteran-level sites, such as Sina, Tencent, Yahoo, etc.
5. Shortening the URL of the website is also good for ranking. In fact, there are only two ways to shorten the URL: do not name the web page or file too long; keep the website within 3 layers, you can effectively shorten the URL of the website, try to keep the URL of the entire website within 100 Within characters.
6. The bigger the website, the better, especially Google, which likes big sites. If your site has 100 pages, it is recommended that you add it to 200 pages, otherwise it will be difficult to generate high authority in Google.
7. The age of the domain name and the remaining time of the domain name. The older your domain name is, the more search engines will trust and recognize your site. The longer the website domain name remains, in the eyes of search engines, you will not close the website in the short term. It feels a bit like "showing off" to search engines - "Look, I have made up my mind", and search engines will naturally give high evaluations. . Not only Google, but Baidu is also starting to pay attention to this.
8. The higher the PageRank of your site, the better. This is Google's patented product. But now Google has lowered its reference to this parameter. But Baidu still pays more attention to it.
9. The increase of external links should be based on the principle of general acceleration. The number of external links should be increased slowly. Don't suddenly reach 1,000. Google will suspect that there is manual operation. Friends who are doing external links should pay attention.
10. The fewer external links your website exports, the more important your website is in its mind. When building external links, you need to look for sites with few exported external links. If you can get a link on this site, it will be insurmountable by other competitors.
The above are the 10 factors that affect the optimization effect from the topic 3 of the 75 factors of seo that affect search engine rankings. I hope it can bring some reference value to all newbies.
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Thanks maoseomao for your contribution