Recently, many bosses and business executives have called or come directly to our company to consult. How to build a marketing website? How to promote the website? and other similar questions. They generally require Internet marketing-related services and consultation. Generally speaking, most companies are interested in the new concept of Internet marketing. Some are willing to cooperate with our Internet Marketing Institute, and some send department heads to participate in training.
I think everyone should have guessed the reason for this. Nowadays, it is no longer a time when the smell of wine is not afraid of the deep alleys. The domestic market is currently affected by the financial crisis. There are many similar products in the traditional market, so the competitiveness is very high. Many companies Managers have begun to shift their focus from the traditional market to the Internet, trying to penetrate their products into the hearts of consumers through the Internet so that they will accept and recognize them.
When a company launches online marketing, it must implement a corporate marketing plan. If it is necessary to carry out marketing through the Internet, we can call this plan an Internet marketing plan. First of all, we must consider the problem comprehensively: starting from the market, determining the uniqueness and feasibility of the idea, having a sense of teamwork, clear division of labor and collaboration, and having the readiness and adaptability to solve problems at any time, with the purpose of improving the corporate brand and efficiency.
Nowadays, the management of companies that are prosperous in traditional industries may not be very familiar with the concept of Internet marketing. In other words, it may be very vague and unfamiliar! In fact, as for how to formulate an Internet marketing plan, I I have a deep feeling that I have met many bosses or senior executives who come to inquire about Internet marketing-related services. Their current business is not deserted. Instead, I found that some of my peers or competitors had begun to transition from the traditional market to the online market, and I felt like I didn't want to lose.
Faced with their doubts and concerns, I sometimes get upset. After all, what they want is actual results. What you talk to them about online marketing, website optimization, and integrated promotion are all in vain. For example, the female owner of a certain costume photography company said, “I only need enough customers in our store to queue up and wait for photos every month.” Faced with a similar situation, I usually won't tell him a lot about the theories of online marketing, but will simply introduce the characteristics and advantages of online marketing.
Next, I usually ask the customer to write down 7 questions, including 5 w's and 2 h's:
What is the problem to be solved by the plan? What effect will be achieved after executing the plan? How much value can it create for the enterprise?
who Who is responsible for creativity and programming? Who is the general executor? Who is responsible for each implementation part?
Where: Regarding the problem of product promotion, what places should be involved when executing the marketing plan? Unit?
Why why should such a planning plan be proposed? Why should it be implemented in this way, etc.?
when How to arrange time? How long is the execution cycle of the marketing plan?
How to prepare for the event? How to deal with new problems encountered during the operation in a timely manner?
Howmuch How much money does it cost during the implementation of the plan? Manpower? Material resources?
Under normal circumstances, if he can understand and list the questions and answers of the seven major templates mentioned above, then no matter who is going to make this Internet marketing plan, he can ensure the maximum effectiveness of this marketing plan. feasibility and planning effectiveness. If you haven't answered the above 7 questions, then I don't think anyone can make a qualified Internet marketing plan all at once.
Author: Lu Xiaodong
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