How Do You Want to Live was recently released in Japan on July 14th. As of today’s latest statistics, the film’s current total box office has exceeded 2.14 billion yen without any publicity, surpassing that year’s “Spirited Away”. The simultaneous box office record of "Spirited Away". Let's take a look at this work.
Introduction to the work:
On July 14, Hayao Miyazaki's "How Do You Want to Live" was released in Japanese theaters.
This is a movie that is said to be the most mysterious - zero announcements, zero trailers, and apart from a movie poster, the audience cannot know any more information.
Behind the movie is the most luxurious cast configuration.
Ghibli's largest production to date, 60 artists spent 7 years hand-painting, and could only complete 1 minute of feature content in 1 month.
Kenshi Yonezu sang the theme song "Globe", Joe Hisaishi was responsible for the soundtrack of the entire film, and well-known actors such as Satoma Yamatoki (the protagonist), Masaki Sugata, Yuki Shibasaki, Yoshino Kimura, Takuya Kimura (special appearance) voiced the characters. It can be said that , this is another blockbuster hit by Hayao Miyazaki after "The Wind Rises" in 2013.
In 2017, Hayao Miyazaki, who returned to directing, announced the production of "How Do You Want to Live". At the 2022 Ghibli press conference, the studio announced that this would be Hayao Miyazaki's last film. In the documentary "The Man Without End: Hayao Miyazaki", Hayao Miyazaki once said: I am ready to die in the middle of making this animated film...
What kind of life do you want to live is inspired by the literary novel of the same name published by Genzaburo Yoshino in 1937.
Inspired by this, Hayao Miyazaki used a fantasy story to tell how people deal with the loss of their loved ones. During World War II, the Japanese boy Makoto Makoto lost his mother. His father remarried his aunt (Mato's mother's sister) and moved to a small town. A heron that could speak human language suddenly appeared in front of him: Your mother is waiting for you, she is not dead. Under the guidance of the talking heron, the real person walked from the tower full of mysteries into an incredible other world...
"What kind of life do you want to live" can be said to have zero publicity. It only released a teaser poster before its release. In addition, it did not release any trailers, stills or commercial promotions. Therefore, industry media speculated that in the After the film's box office exceeded 1 billion yen (approximately RMB 51.53 million) on the second day of its release, Studio Ghibli has recovered the film's production costs. The total box office so far has exceeded 2.14 billion yen, surpassing the simultaneous box office record of "Spirited Away" that year.
