There are countless articles talking about the quality of titles. Before writing this text, I specifically searched for relevant content. Generally speaking, there are some limitations. Some are written from the perspective of article writing, and some are written from the perspective of search engines. Written from the perspective of optimization, I feel it is not comprehensive enough and the reading is fragmented, so today I will add some fuel and jealousy. I will not talk about general concepts here, but only share my own experience:
First of all, what will a good title bring you? It is easier to attract attention, more precise target traffic, easier search rankings, etc.;
Title for visitors:
A good title determines whether the visitor wants to read your article in less than 1 second. In fact, this habit is common in life, just because it is done subconsciously and is not easy to detect, so how should such a title be solved? How about writing? If you are born as an editor, then you will definitely have some insights. If not, then I will briefly list some ideas later for reference only.
Title for search engines:
A title with a high click-through rate itself is one of the elements of search engine ranking. For those who are professional in search engine optimization, they should know that among the top 10 natural search rankings, statistically speaking, the click-through rate distribution of the 1st, 2nd, 3rd and subsequent rankings are different. , usually the click-through rate of the first position is much higher than that of the subsequent rankings. If your article ranks low, but because of the outstanding title, the click-through rate is significantly higher than that of the following rankings. For good articles, search engines will think that your articles are of value to netizens. So do you think search engines will improve your ranking effect? The conclusion is yes.
How to write a good title:
The simplest criterion for judging a good title is to observe that the topic is expressed clearly and accurately, and it is also eye-catching and has a high click-through rate.
Writing a good title starts with your audience analysis, understanding your audience, choosing a good entry point, and pleasing your audience with the words that they are most interested in. In addition, there are also some common words that have strong eyeball appeal, such as "top 10", "shattering", "recommended", "free", etc., as well as some contemptuous words with offensive meanings, etc. Here are some headlines I’ve used that may seem generic, but are often effective:
People who intend to buy bags will pay attention to terms such as "What bags are popular this year", "This summer's bag trends and fashionable new styles";
People who know about cosmetics information will pay attention to words such as "The General Administration of Quality Supervision, Inspection and Quarantine announces the list of unqualified cosmetics", "Experience sharing of new cosmetics products of a certain brand";
For people who are experts in beauty, they will pay attention to words such as "Beauty experts share their experiences with fruit vinegar" and "Whiten your skin in 10 minutes".
Segment the crowd based on their needs and the views expressed in the article content, and then select the most attractive titles based on the concerns of these groups. This usually requires accumulated experience in the past. You usually read more and pay more attention. Think about it. Why do you click on such a title for your article? This will significantly improve your feeling when writing the title.
Only the title of the article is discussed here, and the subtitles for article reading are written in roughly the same way. A good reading experience not only provides value to visitors, but is also what search engines take into account. Don’t forget that search is to serve people, and good service Having your audience is also what search engines like to see. Don’t think that search engines don’t collect information about your visitors through all other possible channels. Finally, this article is original by Jon.Z and owned by WWW.ESCN.CC.
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