Many optimizers pay more attention to the traffic of their own websites. This is a common problem, and it is the same for me. However, our customers have different views from us. They value the number of inquiries and orders that can be brought to them every day. In fact, for website owners, they are more concerned about the conversion rate of the website.
For us optimizers, how should we improve the conversion rate of the website to bring business value to customers? First of all, we must make customers stay on the website for more than 4 minutes, because according to relevant statistics, only users who stay on the website for more than 4 minutes minutes, he has the possibility of consumption, so if we want to improve the conversion rate of the website, we must first increase the user's stay time on the website and increase the number of web pages that the user clicks.
1. First classify your users
First, classify your users, and then provide different entrances to different user groups on the website. According to their psychology and current needs, provide corresponding recommended articles or pages respectively. This can provide users with relatively personalized The specialized content information will help users increase their impression of the professionalism of the website.
2. Provide online services
At present, many websites provide this service, including online customer service, online QQ and other instant messaging tools. Why add this tool? Because users are in a passive state when browsing the web. If you let the website slow down, Slowly searching for what he wants will greatly reduce the conversion rate. Online customer service can help viewers solve the problem as soon as possible. I would like to remind everyone that although Business Communication can improve the user's conversion rate, if you constantly actively ask customers to talk, it will also increase the user's resentment, which is not conducive to improving the conversion rate.
3. Provide online orders
If you cannot provide online customer service, then please provide online ordering and payment functions. If the user trusts you, when he makes a purchase, the website needs to provide customers with a convenient and fast online payment system. It plays a great role in guiding purchases and is beneficial to improving the conversion rate of the website.
4. Increase user retention time
How can you increase the user's stay time? The most important thing is that the content of your website needs to be read by users. Of course, there are many ways to do it. Make the title of each article attractive. In addition, it also needs to be displayed before the user browses. Some articles that users are interested in have been added to the page. www.mzeyes.com has modified the number of related articles from the original 5 to 10, and also made appropriate changes to the titles of the articles. Judging from one month's statistics, The average number of web page clicks per user increased by 0.3.
5. Use a third party to speak
When users choose products or services, they are still quite confused from a psychological perspective, but if you blindly talk about how good your products or services are, it will be counterproductive. Therefore, it is necessary for a third party to speak, through your successful cases, thank you letters from patients or some media reports, etc. In this way, after reading the third party's words, users can first generate trust, and secondly, they can generate psychological assumptions, and the users will put themselves into their own minds. It is also envisioned as the result of a third-party successful case at this time, giving a very clear user guideline.