My county portal website was built relatively late, and it can be said that it has been full of twists and turns. In 2007, I launched the website Gaotangren www.gaotangren.com , but it died before it started. It often makes the hero burst into tears because of technology, funds, experience, and connections. For various reasons, the website fell apart halfway through. It fell asleep in August 2009, and it was officially launched in September 2009. I thought the time had come, because the days of lurking in A5 allowed me to learn a lot of experience in building websites. I was full of ambition and high spirits, and Gaotangren.com was launched in full glory. It was just in time for the county recruitment examination, because I worked in the administrative department. The recruitment information I got was published on the website immediately, which greatly increased the number of visits to my website. At that time, it was already 800IP 3300PV, and usually there were 300-500IP. I achieved initial success, but due to excessive SEO optimization and collection and Because I used a foreign space, joined the Baidu Alliance, and other reasons, only the homepage was blocked by Baidu, and the number of visits dropped sharply. However, based on the experience I learned from A5 over the years, I did not give up. I still abandoned the collector and started After a trial period of more than two months on the road to originality, my website was re-accepted by Baidu and now contains 509 pages. Baidu brings hundreds of IPs every day. It can be said that it has overcome the initial adversity and is moving forward with great strides. The following introduces my county portal website promotion experience:
1. Integrate with government guidance and report in a timely manner important matters concerning people’s livelihood in the county
Since the establishment of my website, it has always followed the path of people's livelihood, creating a unique shortcut for high-level propaganda, middle-level friendship, and lower-level support. I know that today’s society is most concerned about people’s livelihood. Protecting people’s livelihood, ensuring growth, and ensuring stability are the principles and policies put forward by the Party. Governments at all levels have always regarded people’s livelihood issues as the primary issue of today’s governments. I just caught this keyword , link up (the government) and link down (the people), release the government news immediately, and report the people's livelihood issues at the grassroots level immediately, which caused a strong response in the county, let the party's care reach the ordinary people, and let the party's care reach the ordinary people. The voices of ordinary people were conveyed to the county committee and county government. The road to becoming a portal that is supported by the government, paid attention to by the middle-level, supported by the people, and loved by young people. In order to broaden this path, I mobilized friends from the Information Office and newspaper offices to grasp important information in a timely manner and publish it as soon as possible after editing. The grassroots approach adopts the method of listening to the radio, reading Tieba, and listening to public opinions in a timely manner, and publishes the hot issues that people are most concerned about on the website as soon as possible. This way, there will be a large number of website supporters.
2. Carry out advertising, hype and tossing of viral replication
Webmaster, if you don’t know how to hype, you are not a qualified webmaster; if you don’t know how to fool, you are not an excellent webmaster; if you dare not brag, cannot brag, or cannot brag, then you will be an unknown person. Webmaster. After the website was built, I just refused to listen to the tossing, hype, exaggeration, boasting, and exaggeration. Sun Ran was criticized by some people, but it brought more traffic and increasing popularity. When people heard that He mentioned Gaotang people as soon as he spoke, and his happiness and excitement were unimaginable to others. In order to attract more attention to my website, I plan a topic every day, a question that others can't think of, and put it on the forum. My advertising adopts the principle of carpet bombing, including radio, radio, DM ads, community wall ads, supermarket portal flyers, etc. Although the investment is large, the effect is obvious. The number of advertisers who come to me continues to increase, but I There is a principle, don't make small money, because we can't lose the shelf of our website. It's basically a lion's mouth, but I have made 5 orders for hospitals, stores, and companies, the smallest is 1,000, and the largest is 5,000. So if you are still here today If you are building a website in obscurity, you are still burning the midnight oil and thinking hard about the development path. I suggest you be more impetuous, hype a little, and toss a little, so that the website can win over a group of people, unite a group of people, fool a group of people, and shock a group of people. , disgusting group of people, people who support, support, oppose, and have controversy about our website. In this way, while they laugh and curse, and the controversy continues, we hug our beautiful family members like flowers on the bedside, counting Making money and enjoying the beautiful and happy life that socialism has brought us, I have always admired Deng Xiaoping, because he said development is the last word. I have engraved this sentence in my heart. As long as science is added, it is not illegal. , If we don’t act indiscipline, we will have money, beautiful women, a comfortable life, and petty bourgeoisie enjoyment.
3. Borrowing chickens to lay eggs, borrowing shells to go public, borrowing strength to exert force, borrowing wind to get arrows, borrowing ladders to climb up walls.
Some webmasters who have just established a website say that they have poor technology, insufficient funds, too few links, and poor inclusion. I want to scold my mother and say that you have a stupid brain. You must learn to borrow and take the curved road to save the country. I watched an interview with A5 Guo Yujiao where he used a 1,000 IP link to his own website in exchange for 16,000 IP traffic. I won’t tell you how, but watch the interview yourself and you will be more impressed. Of course, this is one aspect, and there is still a long way to go to understand it. In operating my website, I used the above methods, such as borrowing the customers in the computer city, borrowing the convening of the conference, borrowing small things to concoct a topic, and borrowing the exhibition car, showroom, and exhibition planning and publicity. We webmasters must learn to make trouble out of nothing, make big things out of small things, and the bigger the better. Looking at the Jia Junpeng incident, the planner got 6 figures. Whether you are scolding or disgusting, they are just counting their money while on vacation. Chinese people still have a deep-rooted mentality of spectators. Mr. Lu Xun said this, and the President of the United States also said it. hehe
Okay, let’s stop writing here. I’m going to eat. Next time I’ll talk about Operation Experience 2. This article was first published in A5. All rights reserved by Gaotangren.com. Please mark the copyright when reprinting.