Baidu's crazy and disorderly adjustments in the past few months have driven our major webmasters to the point of going crazy. I believe these things are familiar to everyone, and are discussed on all major webmaster websites. Some people say that Baidu's actions are only to combat SEO, but this is not necessarily the case. Through this matter, I personally can only understand it this way. Baidu is an irregular search engine, and optimizing for it is often difficult to please. Even if you don't optimize and build a website that is popular with everyone, Baidu will not show mercy to you. For example, Webmaster Helper Network is good, the quality is good, and it is very popular with everyone. The one who was kecked couldn't find Bei either, but it seems to be doing well recently and it has recovered. And just now, Wu Wei, who is relatively well-known in our SEO world, was also knocked out and could not be found. It was completely plucked. My website was just restored yesterday and I took a snapshot on the 12th-12th. The homepage climbed to the fifth place. Today it is back again. The homepage cannot be found, which is puzzling. So looking at Baidu today, it can be described as unreasonable. As the boss of Chinese search, he is as stingy as a woman. He has no rules and experience, and desperately uses his own resources to suppress others. When you search for any keyword, you can't escape the shadow of knowledge and encyclopedia. As a Chinese search, Japanese sites can also be searched, and garbled characters are not a problem. Please take a look at http://www.baidu.com/s?bs=seo&f=8&wd=%D5%BE%B3%A4%B0%EF%CA%D6%CD%F8. This search result will make us profound. Experience the search experience this Chinese boss brings to users.
Faced with today's situation, it is almost difficult for us to get more traffic from Baidu, because it is obvious that Baidu is gradually abandoning personal websites. Even if this is not true, we must realize how fragile a site that relies solely on search engines is. A change can take us from the world to the underground. In one sentence, everyone is familiar with it, right? Risks and opportunities coexist. In such a harsh environment, we should seriously think about how the website will be positioned. Many people advocate good user experience and try to retain every user. This is a very good point, but it is often very vague. How to do it? There is no specific method. Today I will show my shame and show off some of my own tips.
What is user experience? I think there are two points: 1. Make users feel comfortable, just like a supermarket. If they can easily find what they want, then you will succeed. It doesn’t matter whether the page is beautiful or not, convenience comes first. No matter how things change in the future, the future trend will also be from complexity to simplicity. No one wants anything that is too complicated. We can often ask those who don’t understand websites whether it is convenient for them to come to our site. For example, you are a Taobao customer selling clothes. You can ask users if they can easily find the products they need. If not, ask if that link is too cumbersome and can be abandoned. 2. Provide valuable information. This is very important. For example, I am working on a game site, and I have a habit of posting articles. I will not post the latest article. Even if the next article is only an hour old, if I don't publish it as soon as possible, I would rather not publish it. In addition, I look at the quality of the articles, whether they are relevant to current hot topics, and whether there are strategies that players need. If you have all of them, then don’t hesitate and release it as soon as possible! Sticking to these points has benefited me a lot. I’m not afraid of making a fool of myself. Even Blizzard has cited my site’s articles, and I still get a few hits from Blizzard. Some game official websites even call me from time to time to correct my mistakes in the article. Some users reposted these valuable articles to various forums, and Baidu knew about it. Although the amount is not much, it always contributes to your external links invisibly. What about some people's pseudo-original work? I especially feel that some people should be criticized for publishing articles for the sake of originality, which cannot be read by humans. Just to cater to search engines. What is the significance of such an article? Some people may say that it can increase the weight of the website, but the weight cannot be achieved in two or three days. After a few months, your site has been filled with these articles. What future do you think you have?
Okay, let’s talk about the experience for fun, so what I talk about next, I personally think it is very cliché, so I will be conscious and talk less. Do industry segmentation because one person's energy is limited, even if it is a group, the energy is also limited, and there is no requirement to be large. Because being big doesn’t necessarily mean you can do everything, just focus on one area and develop slowly. Just like the reform and opening up, Shanghai, Shenzhen and the Pearl River Delta were developed first. This is called using a point to lead an area. And what are the consequences of pursuing bigness? You can read more business books. There are many large companies that collapsed because they wanted to expand rapidly. UUU9 started with Warcraft, and 17173 also started with plug-ins. You have strong points that will allow us to negotiate in the future.
I think the key role of search engines is to bring about the original accumulation of users, but they are also the most unreliable source of traffic. Maybe you have 10,000 IP today, but maybe it will be less than a few hundred tomorrow. This kind of ups and downs is really damaging to other people's confidence. Especially Baidu’s epilepsy in the past few months has been witnessed by everyone. How many websites have been shut down one after another, are you still fresh in your memory? If the current environment is already bad, I can tell you responsibly that there will be even greater problems in the future. Baptism awaits us. If you have not positioned your website well now. In the future, our small site will definitely spread the news on the Internet!