Some webmasters are very familiar with Baidu Snapshot, while some webmasters who are new to the industry are not very familiar with it. This is a term we often come into contact with in the SEO optimization process. What is the role of Baidu Snapshot in our optimization? We often use it in optimization. We will also encounter many problems about snapshots, such as: snapshots are not updated for a long time, snapshots disappear, snapshots inexplicably regress or travel, different snapshots appear for different keywords, and a series of snapshot problems. These problems trouble us, so what should we do? How to solve these problems and resolve them? Below I will analyze some issues about Baidu snapshots. ​
1. The formation principle of Baidu snapshot​
First, let me give you a brief introduction to the formation principle of snapshots to popularize knowledge to new webmasters. I will give you a popular metaphor about Baidu snapshots. Everyone has taken photos. Baidu snapshots are a photo taken by a search engine for our website. The search engine reserves a page for our website page and puts it in the cache. Every time the web page is updated, our snapshot will also be updated. However, this photo is not in color but in black and white, because the photo in our website is Images, videos, animations, etc. cannot be in the cache.
2. Is there any relationship between Baidu snapshots and inclusion?
Regarding the relationship between snapshots and inclusion, many people have expressed their opinions. Some people say that snapshots will be updated quickly if they are included, while others say that the faster snapshots are updated, the inclusion of our website will be better. So, is it ours? It will be new when the content is updated and snapshots are included, or vice versa. In fact, Baidu snapshots are not directly related to our inclusion. They cannot affect each other, but there is still a subtle relationship between them, that is Baidu snapshots and the inclusion of our website are directly related to the weight of our website itself and the frequency of website updates and fine-tuning. They directly affect our Baidu snapshots and inclusion. ​
3. Reasons for different Baidu snapshots​
1. Keywords have different competition levels. Sometimes when we search for our different keywords, the snapshots displayed are different from the home page snapshots. So why is this? This is because the competition levels of our keywords are different, and at the same time, our keyword data and The data of our website is placed in different databases, so different snapshots will appear when called. ​
2. The quantity of anchor text and the quality of external links. Then some people will ask us that the snapshots of different keywords are different. That is because when we make external links for keywords, the number of anchor texts for different keywords is different. At the same time, the quality of external links is also different. These reasons cause different Baidu snapshots of different keywords. ​
4. Reasons and solutions for Baidu snapshot not updating​
1. The content is not updated for a long time. This is the most intuitive reason why Baidu snapshots are not updated. There are many corporate websites that have no content updates, which will cause their snapshots to stop a long time ago. The solution to this problem is that we can Fine-tune the website and make some high-quality external links to solve the problem and give spiders a sense of freshness. ​
2. The content quality of the website is poor. The content quality of many websites is very poor. All or most of it is collected. For example, there are many resource sites. This will also cause the snapshots not to be updated. The solution to this problem is to first find the demand and then do it. Content, make some high-quality original articles. ​
3. Friendly link websites have their rights downgraded. In our friendly links, the snapshots appear to be extremely slow, not updated, or the website rights are downgraded. This situation will also affect your website snapshots not being updated. The solution to this problem is that we immediately Find some new sites with snapshots, and sites with snapshots within 3 or 5 days to make friendly links. ​
4. Loss of external links If our external links are lost on a large scale due to accidents or some reasons, the snapshot will not be updated. Then we have to make up for the number of links we have lost and at the same time build more external links. ​
5. Reasons and solutions for Baidu snapshot regression​
1. Baidu itself updates, and most website snapshots are rolled back. Some time ago, the snapshots of many websites were rolled back to March 16, and then restored. When your snapshots are rolled back, you can ask in the group to see other people’s snapshots. Have the snapshots regressed? If there are many such phenomena, then it is a problem with Baidu's own updates. You basically don't have to worry, it will recover. ​
2. Spam content and K external link accounts. These two points may not only affect the failure of Baidu snapshots to update, but also cause the snapshots to regress. Therefore, we should not let the collected garbage content flood our website. At the same time, we must cherish ours in the forum. Account, don’t post spam. If our account is deleted, our previous external links will be lost on a large scale, which is very dangerous. ​
3. The friendly link website is K. If there is a problem with our friendly link, it will also involve the regression of the Baidu snapshot of our website, so we have to check our friendly link every day. If there is a red snapshot when checking it with the webmaster tool Time may be K, we have to deal with it quickly and exchange some snapshots and new friendly links. ​
4. Server instability. Server instability will also cause the Baidu Snapshot of our website to regress. Many people have noticed the previous points and may have ignored the server. Many people's website servers are unstable during different periods of time, sometimes during the day. Sometimes at night, in this case it is recommended to change the space early. ​​
5. Spam soft article exchange will also cause snapshot regression. Recently, a soft article exchange strategy has emerged, that is, everyone has some third-party blogs. If we always post content on our own blogs, our accounts will be very dangerous. It consumes a lot of resources, so we can write an article and put it on other people's blogs, add anchor text, and put their content on our blog. If our mutual articles are high-quality original articles , then this method may be a good method, but if our content is copied or collected junk content, this will cause the content of our blog itself to be junk, messy and messy, and the user experience will be poor, which will also lead to There's a problem with our snapshot. ​
6. Analysis of the reasons for Baidu snapshot crossing
The main reason for snapshot travel is the configuration problem of the website's own server, which causes our Baidu snapshot to travel to the very distant future or the very ancient past. The most fundamental purpose of doing this is for marketing, so that once the Baidu snapshot is forwarded, It will attract the attention of many webmasters, which can increase the number of views of this link and achieve marketing purposes.
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