People on the Internet made a general analysis of the six elements of successful email marketing in Internet marketing. During the subsequent communication with everyone, I found that some problems have not been solved. Now I will discuss with you the common problems that occur in email marketing and the strategies to deal with them.
People on the Internet attribute successful email marketing to six major elements. Among the six major elements, there are three major misunderstandings, which are easy to make for both new Internet users and experienced webmasters. Email marketing is most commonly used in online store promotions and corporate website promotions. It has many advantages, such as fast communication speed, low cost, and wide audience. But how to improve the effectiveness of email marketing is what I want to share with you this time.
Misunderstanding 1: When collecting email addresses, the more the better
Some people on the Internet have tens or hundreds of millions of email addresses, and you can get them for a fee, usually ranging from tens to hundreds of dollars. Sellers may have collected so many email addresses from the Internet, they may have paid to buy them from others, or they may have accumulated them themselves. However, there are few people who classify email addresses. If you buy them, you can only buy them all at once. You can get emails in this way, but you don't know how many of them are your potential customers.
Corresponding method: Analyze where your potential customers gather, be targeted, and then use collection software to collect email addresses. For example, if you are doing training for local small and medium-sized enterprises, then you need to analyze where these potential customers often gather. You may think of local Yellow Pages or classified information, but this kind of website updates slowly. Yellow Pages are no longer managed after a corporate information collection, so the accuracy of the information cannot be guaranteed. Most of the local classified information is collected. They are ordinary people and local shops. So where can the information be guaranteed to be true and updated quickly? Let me give you some tips, there are relatively famous recruitment websites everywhere. You can rest assured. The above information is all true, but some require you to log in to your account to see the company information. This requires your collection software to have a login collection function. I think if your collection is successful, congratulations. You, you can also collect other information about the company, such as phone number, haha, not bad.
Misunderstanding 2: The content of the email cannot attract other people’s attention or is divorced from the content in order to attract other people’s attention.
Collecting email addresses is very important, so the content is even more important, just like you have to attract a lot of customers and have good products. There are two points to grasp here. One is not to let the mailbox be treated as spam, and the other is to capture the psychology of customers.
How to prevent your mailbox from being treated as spam?
The default spam subjects of general mailboxes contain advertising text. Avoid words such as ￥, $ symbols, free, invoice, promotion, etc.
How to capture customer psychology?
There are three ways to do it, one is for curiosity, one is for knowledge, and one is for creating suspense, but the theme should be related to the content. You can include your website address and contact information in the last part of the email content. Be careful not to make the email content too long.
Misunderstanding 3: Get your potential customers with just one email
Doing online marketing is the same as traditional marketing procedures because you are targeting the same type of people. A person’s journey from contacting a product to purchasing it
There are four stages: contact, understanding, trust, and purchase. If you are eager for quick success, it may be counterproductive. When you first come into contact with something, it is the time to impress the customer. At this time, you must not introduce the product too much. You must make sure that others feel that you are helping it. When he has such a feeling, leave It's not far away if I trust you.
The people on the Internet do not describe the specific operation methods in detail here. You can operate according to your own understanding, or you can go to the Internet Marketing Group 84036790 to have further in-depth discussions with the people on the Internet.