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Teachers who know about email marketing mentioned here should know that email marketing is one of the most practical marketing methods. So how does Yangzhou SEO understand email marketing? Let me share my experience:
1. Basics of email marketing
1. Based on user permission: The email you want to send will be more meaningful only if you obtain the user's permission. One is to obtain the user's permission, and the other is to obtain the user's permission. Both of these methods use soft marketing to allow users to read your relevant articles. Only when users recognize the value of your articles will they allow your emails to exist.
2. Based on electronic transmission: E-mail is a means of transmitting text information using computers and communication networks. Users only need to apply for an electronic communication address and e-mail box to transmit e-mail through the Internet.
3. Based on the value of the information to the user: Only when the email content you create is of reading value to the user, will the user allow you to continue sending emails, or subscribe, or find ways to find it.
2. Collection of email resources
1. Self-built database: Self-built database is a long-term process. You can build a self-built platform to integrate email resources through user registration, and then organize, filter and refine it.
2. Purchase email resources: Under normal circumstances, most companies purchase effective email resources directly through a third party. This is the most effective and popular way.
3. Resources provided by contacts in the industry: If you have contacts in a certain industry, then this email database should be the most efficient email resource.
3. The correct method of email marketing
1. The title is accurate and concise: If you are an email editor, then you should pay attention to the title of the email. Every time we send an email, the user must read the title first, so the title must be accurate and concise. This will not only make It saves readers time and also allows the email to be directed in the right direction. What you want should be the actual conversion rate.
2. The content highlights the key points: After all, email is a kind of guidance. Just highlight the key points and grasp the core. You can use pictures or link text to attract traffic to your website.
3. Focus on reader experience: readers, especially those who are interested in the content of the email, are mainly directed to read your other content. While ensuring the email, you must also ensure the quality of the website content. Only in this way can you achieve consistency. , don't give someone a piece of delicious food first, and then give someone a sap when they enter the house. The establishment of a brand starts from detail and refinement.
4. Benefits of email marketing
1. Protracted marketing: If the email content and website content or products you create can be expressed in detail, clearly, and beneficial to users, then you will achieve a long-term marketing process whether it is email marketing or other marketing. We do email marketing to guide readers, and we create our own content to let readers know more about our products or brands. Only when customers understand our content well can we get better conversion rates. Maybe your conversion rate will be lower at the beginning. There is no obvious effect. As long as there is stable and sustained growth, from a development perspective, maximizing marketing benefits will be a matter of time.
2. The most advantageous marketing channel: Email marketing is not only capable of lasting marketing, but also has the characteristics of saving costs and other resources from the perspective of operating costs. Through long-term email marketing, email resources can be continuously organized. Not only can the resources be more accurate, but other profit points can also be discovered. In comparison, blogs, forums, emails, microblogs, and even B2B all require long-term cultivation and develop.
3. The most potential and most convenient marketing method: With the development of society, everyone will use email. From domestic trade to foreign trade, email communication is inseparable. It is not only popular but also extensive. It’s convenient and fast, and the huge crowds lurk huge business opportunities.
The above is just the practical experience of Yangzhou SEO in the process of marketing. Please forgive me for any inefficiency!
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