Online media marketing is the core part of integrated marketing, and can also be said to be the core part of online marketing. Here is Yangzhou SEO Qicheng’s specific understanding of online media marketing:
1. Elements of online media marketing
1. Media for online media marketing: Online media can be divided into many resource media, so the following online media marketing media are counted: "blogs, forums, B2B platforms, news, blogs, encyclopedias, knowledge, emails, videos, events, comprehensive Portal, interactive platform, social network, alliance”.
2. The core of online media marketing: The core and main form of online media marketing is to embed pictures or multimedia in the form of articles to spread the content to be expressed through online media media. Here, the core of online media marketing can also be positioned as "online soft articles."
3. Feedback from online media marketing: The main purpose of online media marketing is feedback on effects. Through feedback on the staged effects of online media marketing, and then integrating them, we can track marketing according to the purpose to achieve maximum benefits.
2. Benefits of online media marketing
1. Save costs and maximize benefits: From the actual cost comparison, the physical promotion of a company or brand will not only waste a lot of manpower, but also plan a lot of outdoor advertising. In terms of manpower and advertising costs, it is a big problem. Investment, however, compared to physical publicity from design to staffing, online media marketing has a large number of designers, which means the cost is relatively low, and there are also a lot of marketers, so staffing is also very easy to find. Therefore, in summary, the cost of online media marketing has been greatly reduced. While reducing costs, it has achieved the greatest benefit.
2. Strong practicality: The practicality can be adjusted in time according to the effect of online media marketing. In physical promotion, if you make a video advertisement on a certain TV station, the advertisement cannot be modified, but online media cannot. The same, you can make timely adjustments to the length of the video. In addition, in actual media operations, online text can be used for online media tracking marketing based on actual conditions, such as series tracking, timely reporting, etc.
3. Strong comprehensiveness: In the actual online media marketing process, it can target a certain medium or integrate multiple media for marketing, such as comprehensive marketing through blogs, forums, B2B and other three parties, targeting knowledge, encyclopedia, etc. Comprehensive marketing of Baidu media. If your business or brand has its own independent website, comprehensive marketing will greatly increase your online visibility.
4. Non-subversive: After an online brand is established, especially after it extends from online media to social media, the brand will seize the multi-faceted effects of the Internet, society and other aspects. As long as your brand achieves integrity, quality and service. Integration, coupled with continuous innovation, and on the premise of complying with regulations, it is very normal for it to survive.
3. Several points that need to be paid attention to in online media marketing
1. Offline product quality: Whether you are implementing a brand or a product, it is based on the main offline products. Only excellent product quality is the core of online media marketing. If you want your brand and products to survive, you must improve product quality.
2. Service tracking: Whether it is a company or a brand, when selling products, it must also provide good services. Only by integrating product quality and services can we find more problems and provide customers with solutions from the perspective of problem discovery and problem solving. Consider, from service feedback to meticulous service, continuous innovation is the needs of society and the needs of customers.
3. Improvement of the team: Only a formal team and the integration from entity to online media can ensure the normal progress of our online media marketing. Enterprises without a team will not be able to achieve the first step of marketing in a timely manner.
4. Social public awareness: Having a social, humanistic, and environmental outlook is not only the need of the times, but also the need of society, and also the need for the development of enterprises and brands. Only by maintaining our natural environment, social environment, enterprises, and brands Only people in society can live a healthy and happy life, and a healthy and happy life can bring more consumption. Consumption is the need of enterprises and brands, so we must grasp the general direction of society.
Summary: In the process of online media marketing, you should be careful about the way you write soft articles, and be true, comprehensive, and artistic.
Statement: The above text is only a summary and sharing of Yangzhou SEO’s understanding of online media marketing. It does not represent the opinions of any third party and is for reference only.
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