Domain names are extremely important for a website, but currently for the Internet industry, domain name resources are becoming increasingly scarce, and good domain names are even rarer. How to rationally utilize and create new domain names has become particularly important.
1. The domain name should be related to the website theme
The relevance of the domain name to the website theme should be reflected in the domain name. The domain name must be highly related to the industry, industry, product, and knowledge. Not only the domain name must be related, but the Chinese website name must also be related and cannot be disconnected.
2. Selection of domain name suffix
.com, an international top-level domain name, is popular, easy to understand and easy to remember. The order of selection is the suffix .com/.net/.org, followed by the national domain name suffix .cn/.com.cn/.net.cn/.org.cn; in China, .com/ is generally chosen. cn is the suffix of the domain name.
3. The domain name should be simple, easy to remember, easy to spell, and easy to input on the keyboard.
Some website domain names are quite complex. There are letters and numbers, and it all looks like a spammy website. There is also the website domain name, which is a difficult problem to enter. You have to find it on the keyboard, which is difficult to type and difficult to remember.
4. Long domain names are actually good.
Short and easy-to-remember domain names are hard to find, and long domain names are also a good choice. But the long domain name should correspond to the theme content of the website. The author has had two experiences using long domain names, and is quite knowledgeable.
In 2007, the author planned a B2B wind power website. When choosing a domain name, choose a long domain name. At the time of selection, the relevant short domain names had basically been registered. Some are not suitable for the positioning of the website. Later, during the investigation, it was discovered that the domain name www.fenglifadian.com had not been registered yet. This domain name looks very long, but it is the full spelling of the wind power domain name and is also the most important keyword in this industry. I was overjoyed and quickly registered. This website has achieved great success because the domain name and industry keywords are exactly the same. Relying on this domain name, we even forced another website with the same Chinese name that was established earlier than ours to change its Chinese name.
There is another case of the same thing. We built a conference marketing investment website, and the domain name was www.huiyiyingxiao.com . This domain name is the full pinyin of the most important keyword "conference marketing" in this industry. Like the wind power website, this website has also achieved great success and achieved good benefits.
From this point of view, long domain names actually have great existence value and room for development. The long full pinyin domain name is in line with Chinese people's habits and search habits, and it is also friendly to Baidu search engine. Therefore, it performs quite well in Baidu search engine. The above two domain names have been stable at the top of the search rankings for a long time.
It is very beneficial to use full pinyin for second-level domain names. Use the full pinyin of the column's key keywords as the second-level domain name to facilitate search.
5. Creativity generates good domain names
Good domain names are indeed very rare nowadays. How to give full play to creativity and imagination is the key to creating good domain names.
Vancl's domain name vancl is very good. Van means victory in French, c is the initial consonant of the boss’s surname Chen, and l is the initial consonant of the other partner. Without explanation, it seems intuitively that it looks like an international brand. Lenovo-lenovo also belongs to this type.
Good domain names are created. Under the premise that there are fewer and fewer intuitive good domain name resources, it is necessary to effectively carry out creative work.
6. Pinyin and letter combinations are both good choices
Good English domain names and good Pinyin domain names are basically both good. There are also many good pinyin domain names in China. For example, tudou.com, koubei.com, etc. When the website is facing the domestic market, the domain name composed of pinyin has an advantage, it will be easier to identify, and netizens will feel more familiar when they see it.
Since good domain names almost do not exist, many times we can only try to use more combinations, such as the English homophony of the company abbreviation, such as Gome gome.com.cn
A good domain name is half the weight of a website. A good domain name will be very helpful for later promotion and publicity. Driving Force Internet Marketing recommends that you must consider the domain name issue again and again before building a website, and never determine it casually.
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1. If you want an English domain name to be a noun, you can consider adding articles (this, that, a, the, etc.), adjectives or adverbs (good, fine, cute, great, so, etc.), possessive pronouns (my , our, your, etc.), prepositions (to, in, on, etc.), verbs (go, get, buy, find, etc.); recently it is more popular to add E, I, IT, online, etc. to indicate electronic, information, and online trends. meaning. If web.com has been registered, we can change it to thisweb.com, eweb.com, soweb.net, etc.‥‥‥. Typical examples are iphone, myspace, etc. However, such names are no longer easy to find. iPhones are bought by Apple at a high price.
2. If you want to choose an English domain name that is an adjective, you can consider the comparative form, superlative form of the adjective, or add an article. For example, if fine.com is gone, you can consider finer.com and TheFine.com. If beautiful.com is gone, you can consider TheMoreBeautiful.com and TheMostBeautiful.com. Although it is a bit longer, it has a clear meaning and is still a good domain name. . Similarly, this kind of name is also used more abroad.
3. Use the homophony or pinyin of letters and numbers to select domain names and combine them. For example, home4u.com, happy2.com, go2web.com, gift2u, hotcool4u.net, etc. are all good domain names. It is also a good idea to even set the domain name entirely with numbers, such as 36.com, which is named after the Chinese people's sensitivity to numbers and the homonym of "life is endless and the road is endless". 881903.com is named after the radio channel, which is unique. When writing down the name of the website, the radio channel is also remembered. For example 43things, chinaren, pepren and so on. At present, this type of name is used more often, mainly with Chinese numerals, and foreigners do not know the pinyin, but the Chinese feel good using it themselves.
4. Name the corporate website with a short line and the English name of the industry you belong to. Although the name is longer, people who see your website can quickly know the industry you are engaged in. If car.com is registered and your company is engaged in this business, you can use your name plus car to form a form that is as stylish and clear as yourname-car.com.
5. Register phrases or short sentences. Since English or Chinese pinyin words cannot be registered, you might as well register English or Chinese sentence domain names, such as Askme.com, MayIHelpyou.com, and ThankYou.com. Aren’t they also good domain names that are easy to remember? But remember that this method must be used The meaning is clear! whateverlife is also a successful example.
6. Register domain names in other languages. Currently, the newly launched multi-language domain name resolution system provides you with more domain name investment opportunities. Such as registering domain names with Chinese characters, Japanese domain names, Korean domain names, etc. This service will be launched on this website soon. The website owner hopes that in the future it will no longer be the case that foreigners exclusively own good domain names, but that Chinese people will also have good domain names for sale. About the author: Zhang Xiangyang, head of Beijing Driving Force Internet Marketing Consulting Agency, general manager of www.hyyx168.com website, and China's leading Internet marketing expert. E-mail: [email protected] QQ:970317389 Blog address: http://blog.sina.com.cn/freng2004