It feels like building a personal website has to go through a lot of hurdles, and then you have to work hard to fill the community with content, do SEO optimization, do Baidu inclusion, attract people to register, and after registration, you have to find ways to get users to participate in community topics, hoping that they will become long-term user. As your user base continues to increase, have you ever thought about what your users are doing when they wander around the community? Are they genuinely interested in your content? Next, let’s discuss how to directly understand your users, make them really active, and make your community active.
Do you know what content your users like?
How can you know what content your users like? The most intuitive thing is the number of views and replies to your community posts. Many times this data is quite depressing, especially for new webmasters. Obviously the PV of the website is constantly increasing, but the reply rate of posts is not growing fast. Is it accurate enough to judge user preferences based on only this part of the data? At this time, you may have overlooked the group that accounts for a large part of your website visitors-tourists.
Take a look at an actual website:
What did this data show you? For a personal website, the result of almost 2,000 people online at the same time seems good, but only 87 of them are registered members, and the rest of the visitors are tourists, and the proportion of tourists is as high as 95%. As a visitor, you can only read posts but not reply. How do you know what the majority of our visitors like? Although we can have a wonderful fantasy, as long as they see the content they are interested in, they will register and reply, but in fact the conversion rate is often not satisfactory.
How to increase visitor engagement
1. The income of most new webmasters is not very high. If you want to promote the website through alliances and other forms, the cost will be huge, and the sustainability of the effect will be very poor. As soon as the advertising is stopped, the number of registrations will immediately drop, so The user conversion rate obtained is actually not high, which is tantamount to a money-burning suicide act.
2. Activities, website activities must be organized. The most difficult thing about human communication is to open the heart in the first step. To ask visitors to click a few steps to register for your website requires a breakthrough point, and activities are the most effective way to break through the hearts of your users. And organizing networking events has several benefits:
①The main body of the activity is on your website;
②Activities are the highlights that are most likely to attract tourists’ attention;
③Activities are the easiest way for users to remember your website;
④ There are no geographical restrictions or industry restrictions on online activities;
⑤The cost can be very low.
Of course, to attract users to participate in your activities, it is very important to come up with a good participation method and an attractive incentive mechanism.
3. Let tourists also talk. Some webmasters will also struggle with the idea that they must be registered users before they can speak. However, rather than letting so many visitors go away in vain, it is better to give them certain limited permissions to participate in and chat on your website.
Let’s take a look at a sample website:
Keke English Network ( http://www.kekenet.com/ )
This is a website for English learning enthusiasts. As long as you enter this website, there will be a chat room in front of you. Users from all over the world are communicating in English. Both registered users and tourists can speak freely. Doesn’t it look like our university? An “English Corner” on campus? Whether you know people you don’t know or not, you can gather around and chat a few words. In this way, the time that users stay on the website is greatly extended, the online volume is also increased, and there is an additional attraction for word-of-mouth communication.
4. Don’t let your users lose to QQ. When we are webmasters, in order to win over users, we often set up a QQ group and try our best to get users to join the QQ group. What is the purpose? It's nothing more than building a human circle and using personal connections to retain users, but will these users still visit your site every day? Why not let them attach themselves to the website and chat? Have you seen NetEase Live Chat Room or Sina Chat Room? Instead of providing users for QQ, why not keep users on your own website? There are many plug-in vendors now providing standard chat plug-ins for common communities such as dz, uch and pw. It is not difficult to find a safe and fast one.
Let’s look at another example:
Five Color Earth Back Garden ( http://xiaonei.cau.edu.cn/ )
There is a chat room in uch, and if you chat well in the chat room, you can register as a friend in the community and achieve one-to-one private chat. This is how interpersonal relationships are established.
To summarize the above methods, pay attention to the "dumb" visitors who account for the largest portion of your visits, build a gathering place for them on your website, learn their preferences through their chats, and provide them with more relevant content. Lure them with activities and retain them with relationships and a lively atmosphere.
(Su Qian)
Thanks to Wen Panda for his contribution